Advertisin - Study guides, Class notes & Summaries

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 8ce 8th Canadian Edition by Michael Guolla, George Belch,Michael Belch. This PDF document includes Multiple Choice Questions for all Chapters. All chapters (Chapter 1 to 19) are included and answers are given at the end of every chapter. Part 1 Understanding Integrated Marketing Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Working with Agencies for IMC CHAPTER 3 Consumer Beh...

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Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

This summary contains all notes from the lectures + from all the articles. It's all we need to know.

Test Bank For Advertising and Integrated Brand Promotion 9th Edition By Angeline Scheinbaum, Thomas O'Guinn, Richard Semenik (All Chapters, 100% Original Verified, A+ Grade) Advertising and Integrated Brand Promotion, 9e Angeline Scheinbaum, Thomas O'Guinn, Richard Semenik (Test Bank All Chapters, 100% Original Verified, A+ Grade)

Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9th Edition By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade) Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9e By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade)

Test Bank For Advertising & Promotion 8th Canadian Edition By Michael Guolla, George Belch, Michael Belch (All Chapters, 100% Original Verified, A+ Grade) Test Bank For Advertising & Promotion 8th Canadian Edition By Michael Guolla, George Belch, Michael Belch (All Chapters, 100% Original Verified, A+ Grade)