This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
Hey, I was wondering why the two stars out of five! I had the exam last year and remember that the actual questions were pretty resemblant to the ones I included in my practice exam :) just wanted to know where improvement could be or what i should disclose in the description
By: irisboom2 • 8 months ago
By: roosgeraads • 1 year ago
By: elenavincent • 1 year ago
Hey, I was wondering why the two stars out of five! I had the exam today and thought the actual questions were pretty resemblant to the ones I included in my practice exam :) just wanted to know where improvement could be or what i should disclose in the description
Seller
Follow
elenavincent
Reviews received
Content preview
Psychology of Advertising
Practice Exam
1. Which function of advertising was the first to exist?
A) Sponsoring
B) Employing
C) Persuading
D) Informing
2. What does the “A” stand for in the ABC effect of persuasion?
A) Affect
B) Aversion
C) Attack
D) None of the above
3. What is not true about the DAGMAR model of advertising?
A) It assumes a hierarchy and order in the effects of advertising
B) It suggests the processing of ads as an unconscious process
C) The steps gradually reach the objectives the company aimed for
D) It implies we pay attention to advertising around us
4. According to the FCB grid, which steps are we more likely to follow when buying
toilet paper?
A) Think → Feel → Do
B) Feel → Think → Do
C) Do → Feel → Think
D) Do → Think → Feel
5. Which of these stages of the processing of advertising relies on perceptual and
conceptual processing?
A) The preattentive analysis stage
B) The focal attention stage
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller elenavincent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.96. You're not tied to anything after your purchase.