Advertisin - Study guides, Class notes & Summaries
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
- Exam (elaborations) • 559 pages • 2024
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
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Test Bank For Advertising Media Planning 4th Edition By Larry Kelley, Kim Sheehan (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 86 pages • 2024
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Test Bank For Advertising Media Planning 4th Edition By Larry Kelley, Kim Sheehan (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Advertising Media Planning 4e By Larry Kelley, Kim Sheehan (All Chapters, 100% Original Verified, A+ Grade)
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PROMOTION: Advertising and Communication Complete Package
- Summary • 132 pages • 2024
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This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. 
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- Use it to ACE the open-book exam! 
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132 pages total instead of 508! 
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Pri...
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FBLA Advertising Practice test Questions With 100% Correct Solutions.
- Exam (elaborations) • 14 pages • 2023
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FBLA Advertising Practice test Questions With 100% Correct Solutions.
And that's how you make extra money
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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FBLA Advertising Test (Latest 2024) | 128 Questions and Answers (100% Well Explained)
- Exam (elaborations) • 18 pages • 2023
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Available in package deal
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FBLA Advertising Test (Latest 2024) | 128 Questions and Answers (100% Well Explained)
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Advertising and Public Relations(COM3708 Exam pack 2023)
- Exam (elaborations) • 50 pages • 2023
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Advertising and Public Relations(COM3708 Exam pack 2023) 
 
Questions and 100% accurate answers.
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Test Bank Advertising and Promotion An Integrated Marketing Communications Perspective, 13th Edition by George Belch
- Exam (elaborations) • 814 pages • 2024
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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 13th Edition by George E. Belch and Michael A. Belch. 
 
9781266149061 test bank : 
 
Test Bank Advertising and Promotion 13e, TB
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Summary Literature + Knowledge clips - SIPA Social Influence, Public Communication and Advertising - 2022/2023
- Summary • 48 pages • 2022
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English summary of the 7 articles and 8 knowledge clips of SIPA Social Influence, Public Communication and Advertising.
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