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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow $29.49   Add to cart
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow

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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. ISBN-13: 4345 Full Chapters test bank included PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Plannin...

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  • December 27, 2022
  • 762
  • 2022/2023
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Integrated Advertising, Promotion & Marketing Communications, 9e (Clow/Baack)
Chapter 1 Integrated Marketing Communications

1) In the communications model, an animated spokesperson character in a commercial is the:
A) sender.
B) transmission device.
C) decoder.
D) receiver.
Answer: A
Difficulty: Moderate
Skill: Definition (Concept)
AACSB: Application of knowledge
LO: 1.1 How does communication take place?

2) When Sean shops for an automobile, which are the senders in the communication process?
A) Honda and Toyota
B) NBC and CSPAN
C) The New York Times and the Chicago Sun Times
D) A website and social media
Answer: A
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?

3) In the communication process, a television signal containing a commercial is the:
A) sender.
B) transmission device.
C) decoding system.
D) noise or clutter in the model.
Answer: B
Difficulty: Moderate
Skill: Application
AACSB: Application of knowledge
LO: 1.1 How does communication take place?

4) In the communication process, feedback is:
A) a sales pitch recited by a salesperson.
B) the database manager finding a statistical oddity.
C) a social media network.
D) a purchase decision by a consumer.
Answer: D
Difficulty: Challenging
Skill: Application
AACSB: Integration of real-world business experiences
LO: 1.1 How does communication take place?

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