Advertising - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Advertising? On this page you'll find 21383 study documents about Advertising.
Popular textbooks 'Advertising' · Show all (15) Hide
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
24 documents
Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig Andrews, Terence A. Shimp
18 documents
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
11 documents
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow, Donald Baack
6 documents
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Terence A. Shimp, J. Craig Andrews
4 documents
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth E. Clow, Donald E. Baack
4 documents
Contemporary Advertising and Integrated Marketing Communications
William F. Arens, Michael F. Weigold
3 documents
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Psycholoy of Advertising - Extended summary of all Lectures
- Class notes • 29 pages • 2024 Popular
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Update: by only watching the lectures and studying this summary I got an 9.0 as grade. 
 
This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. 
 
During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...
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INF1505 Assignment 3 (COMPLETE ANSWERS) 2024 (506671) - DUE 22 August 2024
- Exam (elaborations) • 91 pages • 2024
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INF1505 Assignment 3 (COMPLETE ANSWERS) 2024 (506671) - DUE 22 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us... PERT and CPM techniques work by determining the "critical path" for the completion of a series of interrelated activities. Ifany of the activities along the critical path is delayed, the entire project is delayed. 
True 
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Time left 
0:37:07 
INF1505-24-Y 
Welcome to the modul...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Test Bank for Advertising & Promotion, 8th Canadian Edition by Michael Guolla, George E. Belch
- Exam (elaborations) • 441 pages • 2024
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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 8ce 8th Canadian Edition by Michael Guolla, George Belch,Michael Belch. This PDF document includes Multiple Choice Questions for all Chapters. All chapters (Chapter 1 to 19) are included and answers are given at the end of every chapter. 
 
Part 1 Understanding Integrated Marketing Communications 
CHAPTER 1 Integrated Marketing Communications 
CHAPTER 2 Working with Agencies for IMC 
CHAPTER 3 Consumer Beh...
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising (grade 9,5)
- Summary • 45 pages • 2024
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Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
Too much month left at the end of the money?
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Exam - Psychology of Advertising - Leiden University
- Exam (elaborations) • 13 pages • 2023
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Available in package deal
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- $7.11
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This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9th Edition By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 763 pages • 2024
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- $28.49
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9th Edition By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9e By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank For Advertising and Integrated Brand Promotion 9th Edition By Angeline Scheinbaum, Thomas O'Guinn, Richard Semenik (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 438 pages • 2023
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- $29.49
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Test Bank For Advertising and Integrated Brand Promotion 9th Edition By Angeline Scheinbaum, Thomas O'Guinn, Richard Semenik (All Chapters, 100% Original Verified, A+ Grade) 
 
Advertising and Integrated Brand Promotion, 9e Angeline Scheinbaum, Thomas O'Guinn, Richard Semenik (Test Bank All Chapters, 100% Original Verified, A+ Grade)
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COM3708 ASSIGNMENT 1 PORTFOLIO 2024(WRITTEN)-Public relations and Advertising
- Exam (elaborations) • 21 pages • 2024
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- $2.74
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Ace Your Exams: The Ultimate Study Guide for Success which reduces exam anxiety and boost confidence in your abilities . Providing well written and explained answers from credible sources that boost your success. .....100% sure help to achieve your academic goals
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Full summary - Advertising & Media Channels
- Summary • 56 pages • 2024
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- $14.23
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This summary contains all notes from the lectures + from all the articles. It's all we need to know.
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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- $4.37
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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