Marketing - Study guides, Class notes & Summaries
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Popular textbooks 'Marketing' · Show all (15) Hide
Marketing in Africa
50 documents
Marketing Strategy and Competitive Positioning PDF eBook
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
17 documents
Mylab Marketing With Pearson Etext -- Access Card -- for Marketing
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
17 documents
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe
15 documents
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
24 documents
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CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 - DUE 4 October 2024
- Exam (elaborations) • 14 pages • 2024
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CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 - DUE 4 October 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. QUESTION 1 
1. INTRODUCTION 
Rhino Cellular Ltd (“RhinoCell”) is a South African based manufacturer and retailer of low-cost 
smart phones. RhinoCell was founded in 2011 in response to the uptake of smart phones in the 
South African market. The company quickly saw a market opportunity for...
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TAX3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (798141) - DUE 13 September 2024
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TAX3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (798141) - DUE 13 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us... QUESTION 1 (35 marks, 63 minutes) 
Tau Steelworks (Pty) Ltd (Tau) is a South African company manufacturing a range of steel products used in building construction for the local and the export market. The company is not a small business corporation as defined and is also r...
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Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Marketing Management 16e (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
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Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. 
 
Tilburg University: Master Communication & Information Sciences
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Theories of Marketing Summary 2023/2024 - UvA BA Master's - Grade 7/10
- Class notes • 133 pages • 2024
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Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. 
 
I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
- Exam (elaborations) • 418 pages • 2024
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman 
Test Bank for Business Marketing Management 13th Edition Michael D. Hutt, Thomas W. Speh, Douglas Hoffman
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Most Recent Marketing Channel Management Summary (2023) + Detailed Notes from Web Clips & Interactive Lectures
- Summary • 72 pages • 2023
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This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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