Macinnis - Study guides, Class notes & Summaries

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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6 Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
  • Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6

  • Summary • 40 pages • 2023
  • Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Solutions for Consumer Behavior, 8th Edition by Hoyer (All Chapters included)
  • Solutions for Consumer Behavior, 8th Edition by Hoyer (All Chapters included)

  • Exam (elaborations) • 305 pages • 2024
  • Complete Solutions Manual for Consumer Behavior, 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters ; ISBN13: 9780357721292....(Full Chapters are included and organized in reverse order from Chapter 17 to 1)...1. Understanding Consumer Behavior. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. 7. Problem Recognition and Information Search. 8. Judgment and D...
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Summary textbook Marketing for Pre-master Summary textbook Marketing for Pre-master
  • Summary textbook Marketing for Pre-master

  • Summary • 40 pages • 2022
  • This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
  • Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer

  • Exam (elaborations) • 544 pages • 2023
  • Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low...
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
  • Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK

  • Exam (elaborations) • 344 pages • 2024
  • TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Deci...
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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!) Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
  • Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)

  • Summary • 90 pages • 2022
  • Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Summary book Consumer Behavior Hoyer, Chapters 1 - 18 in English Summary book Consumer Behavior Hoyer, Chapters 1 - 18 in English
  • Summary book Consumer Behavior Hoyer, Chapters 1 - 18 in English

  • Summary • 91 pages • 2024
  • This is a comprehensive, easy to read summary of chapters 1 - 18 of Consumer Behavior by Hoyer.
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