Macinnis - Study guides, Class notes & Summaries

This is a summary of all chapters needed for the first midterm of the course Marketing! All the important subjects are described extensively and used with examples to explain it clearly.

Dit document bevat een zo beknopt mogelijke samenvatting van de hoofdstukken 1 t/m 12 van het verplichte boek: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) De samenvatting omvat enkel informatie uit het boek. Alle keywords staan erin vermeld en zijn schuingedrukt.

consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units -CB involves... - -more than just products more than just buying: acquisition usage disposing dynamic process many people -consumer roles - -info gatherer, influencer, decision maker, and user -market segmentation - -can group consumers by similar needs, wants, or attitudes identify the most valued consumer -customer relationship ma...

Samenvatting van hoofdstuk 1 t/m 6 van het volgende (verplichte) boek: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) De samenvatting omvat enkel informatie uit het boek en niet uit de lectures zelf.

It is important for consumer researchers to understand the nature and power of attitudes. - -An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes toward products and services, and these attitudes often determine whether we will purchase or not. Three components make up an attitude: beliefs, affect, and behavioral intentions. Attitude researchers traditionally assumed that we learn attitudes in a fixed sequence: First we form beliefs (cogn...

Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). ->Easy to study what consumers do, but much harder to figure out why they do it!<--- -Why study CB? - -To plan effective marketing strategies -Predict the effect of potential marketing actions -Understand why past marketing actions were ineffective -Avoid repeated trial and error -To help with segmentation and targeting -Factors that inf...

consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage ...

Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.