Consumer Behavior, 8th Edition by
Wayne D. Hoyer
Complete Chapter Solutions Manual
are included (Ch 1 to 17)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
1. Understanding Consumer Behavior.
2. Motivation, Ability, and Opportunity.
3. From Exposure to Comprehension.
4. Memory and Knowledge.
5. Attitudes Based on High Effort.
6. Attitudes Based on Low Effort.
7. Problem Recognition and Information Search.
8. Judgment and Decision Making Based on High Effort.
9. Judgment and Decision Making Based on Low Effort.
10. Post-Decision Processes.
11. Social Influences on Consumer Behavior.
12. Consumer Diversity.
13. Household and Social Class Influences.
14. Psychographics: Values, Personality, and Lifestyles.
15. Innovations: Adoption, Resistance, Diffusion.
16. Symbolic Consumer Behavior.
17. Marketing, Ethics, and Social Responsibility in Today’s
Consumer Society.
,Solutions Manual organized in reverse order, with the last chapter
displayed first, to ensure that all chapters are included in this
document. (Complete Chapters included Ch17-1)
Instructor Manual
Hoyer, MacInnis, & Pieters, Consumer Behavior, 8e, 2024,
9780357721292;
Chapter 17: Marketing, Ethics, and Social
Responsibility in a Consumer Society
TABLE OF CONTENTS
Purpose and Perspective of the Chapter ............................... 2
List of Student Downloads ............................................ 2
Chapter Objectives ................................................... 3
Complete List of Chapter Activities and Assessments .................. 3
Key Terms ............................................................ 4
What's New in This Chapter ........................................... 5
Chapter Outline ...................................................... 6
End-Of-Chapter Questions for Review and Discussion .................. 13
Additional Discussion Questions ..................................... 15
Additional Activities and Assignments ............................... 17
1
, PURPOSE AND PERSPECTIVE OF THE CHAPTER
The purpose of this chapter is to explore marketing, ethics, and
social responsibility in a consumer society. Marketing and consumer
behavior can have a “bright side,” producing benefits for consumers
and society at large, and a “dark side,” inflicting harm on consumers
and society at large. Decision-makers often face ethical issues when
they try to balance social dilemmas (whose interests will take
priority?) and temporal dilemmas (whether immediate or long-term
interests take priority). Marketing ethics are founded in moral
values, that is, rules or standards of what is right and wrong conduct
that guide marketing decisions. Consumer ethics are also founded in
moral values, that is, rules or standards of what is right and wrong
conduct that guide consumer decisions. Controversial consumer behavior
breaks the rules of what is acceptable in a particular group or
society by being illegal, addictive, compulsive, and/or otherwise
norm-violating.
Four areas of controversy related to acquisition situations are
consumer theft, black markets, addictive and compulsive buying
behavior, and targeting vulnerable segments (in particular, children).
In the context of consumption situations, controversies include
underage drinking and smoking, overeating and obesity, compulsive
gambling and gaming, privacy protection, and marketing’s contribution
to creating idealized self-images. Disposition controversies include
disposing of functional products and hoarding (i.e., not disposing of
product one should dispose of).
Social responsibility issues receiving special marketing attention are
environmentally conscious behavior and ethical sourcing, charitable
behavior, and community involvement.
Consumers can cope with controversial marketing through boycotts,
buycotts, joining a class action lawsuit, retaliating or sabotaging,
forming and joining advocacy groups, and increasing their own and
others’ consumer literacy.
LIST OF STUDENT DOWNLOADS
Students should download the following items from the Student
Companion Center to complete the activities and assignments related to
this chapter:
• Downloadable Student PowerPoints
2
