FULL PACKAGE-:IAB BUNDLED EXAMS (LATEST UPDATE)

IAB Digital Media Sales Certification(Glossary of Terminology); Questions and Answers 100% Verified AAS Answer-Average Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange Answer-A sales channel between publishers and ad net...

IAB Digital Media Sales Certification Test Prep; Questions and Answers 100% Verified DSP Answer-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms

IAB Digital Media Sales Certification - Detailed Content; Questions and Answers 100% Verified Tags Answer-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles Answer-a 1x1 dot embedded on a webpage which can be ref...

IAB: Digital Ad Operations Certification; Questions and Answers 100% Verified AAAA Answer-Founded in 1917, the American Association of Advertising Agencies is the national trade association representing the advertising agency business in the United States. API Answer-An Application Programmi...

IAB Digital Training ; Questions and Answers 100% Verified Brand Answer-a type of product or service manufactured or provided by a particular company under a particular name. (e.g. Coca-Cola, Apple, Toyota, McDonald's) publisher Answer-any entity that provides any type of content a consu...

IAB Exam; Questions and Answers 100% Solved Abandonment Answer-when a *user leaves* a shopping cart with something in it prior to completing transaction Abort Answer-when a *Web server* does not successfully transfer a unit of content or ad to a browser. Ad audience Answer-the *number of un...

IAB- Tools, Technologies, Compliance and Standards; Questions and Answers 100% Solved Real Time Bidding Answer-a way of transacting media that allows an individual ad impression to be purchased in real-time via an automated auction Programmatic Advertising Answer-the use of automation in the...

IAB Practice Questions and Answers 100% Solved The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? Answer-Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side ...

IAB Edit and Revise Vocabulary; Questions and Answers Edit Answer-to correct a text's conventions or mistakes Revise Answer-to replace, add, or delete words or sentences to improve a story or essay Grammar usage Answer-the extent or amount that a writer follows grammar rules; how much a w...

IAB Digital Certification Study Guide; Questions and Answers 100% Verified cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation Correct Answer-cost % sales cost per action (CPA) equation Correct Answer-cost % actions e...

IAB Digital Media Sales Certificate Exam; Questions and Answers 100% Verified The term used to describe the number of times on average an ad was seen by an individual is called what? Correct Answer-Frequency A company that publishers use to sell their web inventory programmatically and manage...

IAB - Digital Media Sales; Questions and Answers 100% Verified Awareness, Consideration, Purchase, Retention, Advocacy Correct AnswerWhat are the five stages in the 'Marketing Funnel" What does PESO Stand for? Correct Answer-Paid, Earned, Shared, Owned Paid Media Correct Answer-Tradational M...

IAB Digital Sales Training; Questions and Answers 100% Verified cost per thousand (CPM) Formula Answer-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula Answer-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula Answer-Total Cost / Total Im...

IAB Digital Sales Training; Questions and Answers 100% Verified Location Awareness; Direct Response; Personable; On the go user; Trackable Answer-Mobile Benefit Reach; Creative; Immediacy; Targeting; Trackable' Direct Response Desktop Benefit Answer-Desktop Benefit DR advertiser has a li...