IAB Digital Marketing Media Foundations Certification; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
explain the traditional consumer buying funnel Correct Answer-The funnel of
how a consumer makes a purchase decision.
What are the 6 steps of the traditional consumer buying funnel Correct
Answer-1....
IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
explain the traditional consumer buying funnel Correct Answer-The funnel of
how a consumer makes a purchase decision.
What are the 6 steps of the traditional consumer buying funnel Correct
Answer-1. Awareness
2. Consideration
3. Preference
4. Purchase
5. Loyalty
6. Advocacy
What does Awareness in the buying funnel mean? Correct Answer-The
consumer knows about your product in the industry
, IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
What does Consideration in the buying funnel mean? Correct Answer-Your
product is one of the few within the industry that the consumer is choosing
between
What does Preference in the buying funnel mean? Correct Answer-The
consumer compares multiple products and their attributes to find the best one
for them
What does purchase in the buying funnel mean? Correct Answer-the
consumer decides to buy your product over competitiors
What does loyalty mean in the buying funnel? Correct Answer-The consumer
decides to continue to buy from a single brand
, IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
What does advocacy mean in the buying funnel? Correct Answer-The
consumer loves the brand so much they promote it to friend, family, and social
network
What was added as the consumer decision journey evolved? Correct Answer-
Pre-awareness
purchase intent
What is paid media? Correct Answer-when a brand pays to advertise
Paid media examples Correct Answer-Display and video campaigns
What is owned media? Correct Answer-internal blog or social media page
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