IAB Digital Sales Certification; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Sales Certification; Questions and
Answers 100% Verified
Contextual Targeting Correct Answer-targeting based on content/context
of the sit/platform
Example of contextual targeting Correct Answer-Reaching sports lovers on
the sports section of a news site
behavioral targeting Co...
IAB Digital Sales Certification; Questions and
Answers 100% Verified
Contextual Targeting Correct Answer-targeting based on content/context
of the sit/platform
Example of contextual targeting Correct Answer-Reaching sports lovers on
the sports section of a news site
behavioral targeting Correct Answer-targeting online ads to consumers
based on their web searching behavior
What are the 6 targeting categories Correct Answer-context
interest based
demo
geo
technographic
campaign criteria
, IAB Digital Sales Certification; Questions and
Answers 100% Verified
what is the standard IAB campaign cancellation clause for any guaranteed deal
Correct Answer-14 days
tags Correct Answer-code that advertiser provides to publisher that calls
the advertiser's server in order to deliver a specific ad creative
pixels Correct Answer-a 1X1 dot embedded on a web page which can be
referenced by a third party server to track activity, collect data for website and
ad delivery analytics such as registration, conversion and targeting
assets Correct Answer-creative design, logos, images or text provided by
the advertiser
, IAB Digital Sales Certification; Questions and
Answers 100% Verified
pacing Correct Answer-process of ensuring that a campaign is going to
fulfill according to schedule
campaign optimization Correct Answer-process of tracking the pacing and
performance of a campaign and making changes to ensure both are successful
unique reach Correct Answer-a measure of scale. shows how many
unique users were reached
SIC (Standard Industrial Classification) Correct Answer-four digit codes
that are used by the US government to identify the primary business of the
establishment
target audience Correct Answer-group of potential or current customers
targeted to sell a product or service
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