IAB Digital Media Sales Certification(Glossary of Terminology); Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Media Sales Certification(Glossary
of Terminology); Questions and Answers 100%
Verified
AAS Answer-Average Active Sessions: the average number of streams of
one minute or more that are active within a time period
Ad Exchange Answer-A sales channel between publishers and ad
ne...
IAB Digital Media Sales Certification(Glossary
of Terminology); Questions and Answers 100%
Verified
AAS Answer-Average Active Sessions: the average number of streams of
one minute or more that are active within a time period
Ad Exchange Answer-A sales channel between publishers and ad
networks that can also provide aggregated inventory to advertisers. They
provide a technology platform that facilitates automated auction-based pricing
and buying in real-time. (Excludes technology platforms that exclusively provide
tools than enable direct media buying and selling between participants)
Server-initiated ad impression Answer-the publishers web content server
for making requests, formatting and re-directing content
Client-initiated ad impression Answer-ad counting relies on the user's
browser to perform these activities
,IAB Digital Media Sales Certification(Glossary
of Terminology); Questions and Answers 100%
Verified
Ad impression ratio Answer-Clickthroughs / Impressions
Ad Network Answer-provide an outsourced sales capability for publishers
and a means to aggregate inventory and audiences from numerous sources in a
single buying opportunity for media buyers. it may provide specific technologies
to enhance value to both publishers and advertisers, include unique targeting
capabilities, creative generation, and optimization.
Applet Answer-a small, self contained software application that is most
often used by browsers to automatically display animation and/or to perform
database queries requested by the user
Application Programming Interface Answer-API Stands for
,IAB Digital Media Sales Certification(Glossary
of Terminology); Questions and Answers 100%
Verified
API Answer-a set of commands. it is the language that programmers or
developers use to communicate with a specific piece of hardware of software.
for example, mobile ads delivered in apps use THIS to communicate with an SDK
that is built for the app
Advertising Research Foundation Answer-ARF Stands for
Association of National Advertisers Answer-ANA Stands for
Affinity Marketing Answer-selling products or services to customers on
the basis of their established buying patterns. the offer can be communicated by
email promotions, online, or offline advertising
Affiliate Marketing Answer-an agreement between two sites in which one
site agrees to feature content or an ad designed to drive traffic to another site.
, IAB Digital Media Sales Certification(Glossary
of Terminology); Questions and Answers 100%
Verified
In return, the site receives a percentage of sales or some other form of
compensation generated by that traffic
Alternate Text Answer-a word of phrase that is displayed when a user has
image loading disabled in their browser or when a user abandons a page by
hitting stop in their browser prior to the transfer of all images... appears as
balloon text when a user lets their mouse rest over an image
Authenticated Viewing Answer-when cable networks provide services
where their customers can access television content online after logging in
through a host site
Average Active Sessions Answer-the average number of streams of one
minute or more that are active within a time period
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