IAB Digital Certification Study Guide; Questions and Answers 100% Verified
3 views 0 purchase
Course
IAB
Institution
IAB
IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation Correct Answer-cost % sales
cost per action (CPA) equation Correct Answer-cost % actions
...
IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
cost per thousand (CPM) equation Correct Answer-cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation Correct Answer-cost % sales
cost per action (CPA) equation Correct Answer-cost % actions
effective cost per thousand (eCPM) equation Correct Answer-cost(s) x 1000 %
total impressions
cost per click (CPC) equation Correct Answer-cost % clicks
click through rate (CTR) equation Correct Answer-clicks % impressions
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
ecosystem players Correct Answer--advertisers
-agencies
-consumers
-publishers
-technologies
-tools
types of advertising Correct Answer--audio
-content
-display
-email
-social
-text
-video
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
environments/platforms Correct Answer--connected devices (EX: over the
top, gaming consoles, smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality
ATF Correct Answer-above the fold
Ad Ops Correct Answer-ad operations
, IAB Digital Certification Study Guide;
Questions and Answers 100% Verified
BT Correct Answer-behavioral targeting
BTF Correct Answer-below the fold
CTR Correct Answer-click through rate
CTC Correct Answer-click to continue
CTV Correct Answer-click to view
C7 Correct Answer-commercial ratings plus seven days
C3 Correct Answer-commercial ratings plus three days
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KarmaScores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $19.49. You're not tied to anything after your purchase.
