Mktg201 Study guides, Class notes & Summaries
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MKTG201 Week 2 Quiz
- Exam (elaborations) • 4 pages • 2024
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1.	Question: Which one of the following are not one of the "Big Five" personality traits? 
2.	Question: Which of the following factors influence consumers' buying behavior 
3.	Question: ________ is how you interpret the world around you and make sense of it in your brain. 
4.	Question: What is the first Stage in the Consumer's Purchasing Process: 
5.	Question: Which of the following are types of B2B buyers? 
6.	Question: Which one of the following is not someone who provides their firms' ...
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MKTG201 Week 7 Quiz
- Exam (elaborations) • 4 pages • 2024
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1.	Question: Salespeople act on behalf of their companies by doing which of the following? 
2.	Question: Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers. 
3.	Question: The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called	. 
4.	Question: Which of the following are the most common ethical issues facing salespeople?...
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MKTG201 Week 4 Assignment 2; A New Baby Socks Product
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MKTG201 Week 4 Assignment 2; A New Baby Socks Product
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MKTG201 Week 3 Quiz
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1.	Question: Your marketing target analysis does not have to include which of the following: 
2.	Question: Which one of the following is not a demographic base for segmentation? 
3.	Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to. 
4.	Question: Which of the following are types of Segmentation Bases? 
5.	Question: Behavioral segmentation 
6.	Question: Multisegment Marketing Strategy 
7.	Question: Is the following stat...
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MKTG201 Week 6 Peregrine Assessment
- Other • 5 pages • 2024
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MKTG201 Week 6 Peregrine Assessment
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MKTG201 Week 7 Assignment 3
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MKTG201 Week 7 Assignment 3
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MKTG201 Week 2 Quiz
- Exam (elaborations) • 4 pages • 2024
- Available in package deal
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- $22.49
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1.	Question: Which one of the following are not one of the "Big Five" personality traits? 
2.	Question: Which of the following factors influence consumers' buying behavior 
3.	Question: ________ is how you interpret the world around you and make sense of it in your brain. 
4.	Question: What is the first Stage in the Consumer's Purchasing Process: 
5.	Question: Which of the following are types of B2B buyers? 
6.	Question: Which one of the following is not someone who provides their firms' ...
-
MKTG201 Week 7 Quiz
- Exam (elaborations) • 4 pages • 2024
- Available in package deal
-
- $22.49
- + learn more
1.	Question: Salespeople act on behalf of their companies by doing which of the following? 
2.	Question: Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers. 
3.	Question: The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called	. 
4.	Question: Which of the following are the most common ethical issues facing salespeople?...
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
- Other • 3 pages • 2024
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Week 6 Discussion: Integrated Marketing Communications 
Answer one of the discussion questions, listed below 
1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? 
2. You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better...
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MKTG201 Week 1 Discussion; Introductions
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The Marketing Mix is made of four components also known as the four “P”s. Product, Promotion, Place and Price. “Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components” (Tanner and Raymond, Pg. 5) 
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