Mktg201 Study guides, Class notes & Summaries

Week 5 Discussion: Marketing Channels Answer two out of the three discussion questions, listed below, for this week. 1. Please make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

1. Question: Which one of the following are not one of the "Big Five" personality traits? 2. Question: Which of the following factors influence consumers' buying behavior 3. Question: ________ is how you interpret the world around you and make sense of it in your brain. 4. Question: What is the first Stage in the Consumer's Purchasing Process: 5. Question: Which of the following are types of B2B buyers? 6. Question: Which one of the following is not someone who provides their firms' ...

Week 2 Discussion: Consumer buying habits Please answer the two questions below • Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. • Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets

1. Question: Your marketing target analysis does not have to include which of the following: 2. Question: Which one of the following is not a demographic base for segmentation? 3. Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to. 4. Question: Which of the following are types of Segmentation Bases? 5. Question: Behavioral segmentation 6. Question: Multisegment Marketing Strategy 7. Question: Is the following stat...

MKTG201 Week 4 Assignment 2; A New Baby Socks Product!

MKTG201 Week 2 Assignment 1; Analyzing marketing opportunities

1. Question: Your marketing target analysis does not have to include which of the following: 2. Question: Which one of the following is not a demographic base for segmentation? 3. Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to. 4. Question: Which of the following are types of Segmentation Bases? 5. Question: Behavioral segmentation 6. Question: Multisegment Marketing Strategy 7. Question: Is the following stat...

MKTG201 Week 2 Assignment 1; Analyzing marketing opportunities

Week 8 Discussion: Price the Only Revenue Generator Answer two of the three discussion questions, listed below. 1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. 2. Which pricing strategies have you noticed when you shop? 3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

MKTG201 Week 4 Assignment 2; A New Baby Socks Product