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MKTG201 Week 1 Discussion; Introductions
- Course
- MKTG201 (MKTG201)
- Institution
- American Public University
The Marketing Mix is made of four components also known as the four “P”s. Product, Promotion, Place and Price. “Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components” (Tanner and Raymond, Pg. 5) ..............
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