Mkt315 - Study guides, Class notes & Summaries

MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. How do *sales organizations / salespeople* define profit? - correct answer Profit = Sales - COGS - Time and Effort How do buying organizations / buyers define profit? - correct answer Personal Value Equation = Benefits received - (Selling price + Time and effort to purchase) ...

MKT315 Exam 1 (CH 1-5, 13) questions and answers 100% correct 2024

Average Cost - Answer- The total cost divided by quantity produced. Bait-and-Switch - Answer- An illegal pricing practice whereby an advertised price is used as bait to lure consumers with the intention of switching their purchase to a higher priced item. Break-Even Analysis - Answer- The point where average revenue is equal to average total costs. Corporate Social Responsibility (CSR) - Answer- Proactive and voluntary behavior of organizations beyond economic, ethical, and legal respon...

 Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from manufacturer to retailer that add value as they move finished products and services to consumers. ◦ Distribution channels are made up of manufacturing companies and the intermediaries distribute products and services to consumers. What is Distribution?  Two basic forms o...

MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS

MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of p...

MKT315 Final Exam Study Guide Spring (

MKT315 Final Exam Strategic Tools for Marketers -Vermillion

 Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from manufacturer to retailer that add value as they move finished products and services to consumers. ◦ Distribution channels are made up of manufacturing companies and the intermediaries distribute products and services to consumers. What is Distribution?  Two basic forms o...