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MKT 315 Quizzes Topic 1,MKT 315 MIDTERM 1 2, 5, 6, Final Exam, (Bundle)Distinction Grade
MKT 315 Quizzes Topic 1,MKT 315 MIDTERM 1 2, 5, 6, Final Exam, (Bundle)Distinction Grade
[Show more]MKT 315 Quizzes Topic 1,MKT 315 MIDTERM 1 2, 5, 6, Final Exam, (Bundle)Distinction Grade
[Show more] Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations from manufacturer to retailer that add 
value as they move finished products and service...
Preview 3 out of 17 pages
Add to cart Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations from manufacturer to retailer that add 
value as they move finished products and service...
If a sudden ringing sound distracts an advertisement reader, and it prevents 
him from recalling the message, this unplanned event is called ________. 
 
Noise 
 2 
Because of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
3 
Tasty Pizza implements _______in...
Preview 2 out of 7 pages
Add to cartIf a sudden ringing sound distracts an advertisement reader, and it prevents 
him from recalling the message, this unplanned event is called ________. 
 
Noise 
 2 
Because of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
3 
Tasty Pizza implements _______in...
Because of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
2 
Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: 
 
Make a profit 
 3 
An income gained from business activities, this term means the gross (before taxes,...
Preview 1 out of 2 pages
Add to cartBecause of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
2 
Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: 
 
Make a profit 
 3 
An income gained from business activities, this term means the gross (before taxes,...
________ conflict can occur when management at Eat and Run Restaurants 
disagree about specific discount rates for high school students. 
 
Horizontal 
 2 
An intensive distribution strategy would be best implemented for these 
products. 
 
Soft drinks 
 3 
What type of marketing cha...
Preview 1 out of 3 pages
Add to cart ________ conflict can occur when management at Eat and Run Restaurants 
disagree about specific discount rates for high school students. 
 
Horizontal 
 2 
An intensive distribution strategy would be best implemented for these 
products. 
 
Soft drinks 
 3 
What type of marketing cha...
MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 
1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers ...
Preview 1 out of 3 pages
Add to cartMKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 
1. Profit equation 
2. Pricing strategies (skimming, penetration, etc.) 
a. Penetration, Skimming, Competition 
3. Wholesalers, retailers; 
a. Merchant wholesalers – buy and take title to merchandise: 
b. General merchandise wholesalers ...
Definition Matrix for Midterm (CAT) 
Vocabulary Word Definition 
Reactive CSR 
Occurs when a firm seeks to make positive social contributions as a 
way to compensate for previous negative impacts, or seeks to do the 
minimum required by law and society. 
Monopoly a market where only one firm sells t...
Preview 1 out of 3 pages
Add to cartDefinition Matrix for Midterm (CAT) 
Vocabulary Word Definition 
Reactive CSR 
Occurs when a firm seeks to make positive social contributions as a 
way to compensate for previous negative impacts, or seeks to do the 
minimum required by law and society. 
Monopoly a market where only one firm sells t...
Chapters 3, 13, 1,4,14, 2, 5,6 
 1 
A combination of products and services offered to consumers or other businesses is called: 
 
Business’s offering concept 
 2 
Although Desert Bottled Water has faced numerous lawsuits for manufacturing plant emissions 
that have polluted the ocean, it ...
Preview 2 out of 7 pages
Add to cartChapters 3, 13, 1,4,14, 2, 5,6 
 1 
A combination of products and services offered to consumers or other businesses is called: 
 
Business’s offering concept 
 2 
Although Desert Bottled Water has faced numerous lawsuits for manufacturing plant emissions 
that have polluted the ocean, it ...
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