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1 Exam (elaborations) GCU MKT-315 Final questions with 100% correct answers 2024/2025 2 Exam (elaborations) MKT-315 Quiz 3 questions and answers graded A+ 3 Exam (elaborations) MKT 315 - Quiz 1 & 2 with complete solutions 2024 4 Exam (elaborations) MKT-315 Chapter 6 with 100% correct answers 202...

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MKT-315 FINAL EXAM questions and answers graded A+ 2024/2025

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MKT-315 FINAL EXAMProfit Equation - correct answer Total Revenue - Total Cost Pricing Strategy: Penetration Pricing - correct answer Low price to increase sales and market share. Pricing Strategy: Skimming Pricing - correct answer Starts out with a high price and slowly lowers it to fit the...

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MKT-315 MIDTERM fully solved 2024/2025

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MKT-315 MIDTERM fully solved 2024/2025B2C (business-to-consumer) - correct answer the process in which businesses sell to consumers B2B (business-to-business) - correct answer the process of selling merchandise or services from one business to another Marketing Mix - correct answer Product,...

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MKT-315 Chapter 8 questions with 100% correct answers 2024

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MKT-315 Chapter 8 questions with 100% correct answers 2024distribution - correct answer The processes and organizations that move products and services from manufacturers and service providers to consumers. distribution channels - correct answer One or more organizations, from manufacturer to r...

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MKT 315 GCU Topic 1 questions with 100% correct 2024/2025

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MKT 315 GCU Topic 1 questions with 100% correct 2024/2025Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept - corre...

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MKT-315 Ch. 7 Quiz well answered 2024/2025

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MKT-315 Ch. 7 QuizSelf-actualization is NOT: 1 Buying a Mercedes 2 Acting for a higher good 3 Purchasing for self-fulfillment 4 Learning a new language - correct answer Buying a Mercedes __________ represents where the total revenue and total cost are equal. 1 TR 2 Equal analysis 3 Break-...

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Marketing 315 Exam 1 question and answers 2024/2025

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Marketing 315 Exam 1 question and answers 2024/2025marketing - correct answer an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in way that benefit the organization and its employees, customer, investor...

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Topic 5 Quiz (Chapter 7) questions well answered graded A+

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Topic 5 Quiz (Chapter 7)Business (B2b) Markets - correct answer Consists of individuals, organizations or groups that purchase a specific kind of product for one of three purposes: 1. Resale 2. Direct use in producing other products 3. Use in general daily operations. 4 categories of busine...

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MKT-315 GCU Quiz 1 well answered graded A+

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MKT-315 GCU Quiz 1Which is NOT a key Strategic decision in formulating a marketing plan - correct answer Identification of the situation Government Regulation suppliers competitors the economy business trends finances and the weather are - correct answer External Factors Marketing includes w...

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MKT 315: Chapter 2 question n answers graded A+ 2024/2025

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MKT 315: Chapter 2 question n answers graded A+ 2024/2025Types of Organizations - correct answer for-profit, nonprofit, mutual-benefit Group of organizations - correct answer industry An organization can't be ..... - correct answer All things to all people how many levels does a organiz...

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MKT-315 chapter 5 questions n answers 2024

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MKT-315 chapter 5products - correct answer The tangible or intangible items of value consumers receive in purchase transactions. competitive advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition....

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MKT315 Exam 1 (CH 1-5, 13) question n answers graded A+ 2024/2025

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MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. How do *sales organizations / salespeople* define profit? - correct answer Profit...

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MKT 315 Midterm Study Guide fully solved 2024/2025

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MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses rela...

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GCU MKT 315 FINAL EXAM question n answers graded A+

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GCU MKT 315 FINAL EXAMA message is conveyed by means of an ___, such as a sales person or advertising media - correct answer channel of communication the process of having a sender transform an idea into a set of symbols in communication is - correct answer encoding the info sent by a source...

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MKT-315 Topic 3 question n answers 2024/2025 passed

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MKT-315 Topic 3Behavioral Learning - correct answer When people's actions are influenced by reward or punishment, based on previous experience. Buying Objectives - correct answer Why an organization would make a purchase, usually to increase sales and revenues or to reduce costs. Click-Thro...

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MKT-315 - Quiz 1 with 100% correct answers 2024/2025

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MKT-315 - Quiz 1Which is NOT a key strategic decision in formulating a marketing plan? 1. Choosing the target market 2. Identifying distinctive competencies 3. Creation of the logo and tagline 4. Identification of the situation - correct answer Creation of the logo and tagline Which of the f...

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MKT-315 Topic 6 Quiz well answered rated A+ 2024/2025

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MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system....

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MKT-315 GCU MIDTERM fully solved graded A+

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MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - corre...

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MKT 315 questions correctly answered graded A+

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MKT 315What is Retailing? - correct answer A set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the last stage in the distribution process; includes every sale to the final customer Pure Retailers - correct answer Se...

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MKT-315 Quizzes with 100% correct answers 2024/2025

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MKT-315 Quizzesb. marketing information system - correct answer What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? a. control b. marketing information system c. ansoff matrix d. SMART goals c. cause marketing - correc...

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MKT-315 Topic 3 Quiz with answers 2024/2025

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MKT-315 Topic 3 Quiz Who is affected by the individual consumer tolerance of risk? - correct answer Purchase decision Maslow's hierarchy of needs is: - correct answer Self-actualization, esteem, love, safety, physiological Among specific filters, which one is the selective perception? - c...

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MKT 315 Quiz 5 verified/passed 2024/2025

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MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process ...

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MKT 315 Topic 2 questions with correct answers graded A+ 2024/2025

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MKT 315 Topic 2Data Collection - correct answer Gathering of information in a structured way in order to answer marketing research questions. Differentiation - correct answer Creating points of difference in the mind of the consumer that allow a company to stand apart from its competitors. With...

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MKT 315 uky exam 2 with 100% correct answers graded A+ 2024

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MKT 315 uky exam 2The Social Success Cycle - correct answer 1.Listening: Monitoring and responding to customer service and reputation management issues 2.Influencing: Establishing authority thru distributing and sharing valuable content 3.Networking: Finding and associating with authoritative and...

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MKT 315 Midterm 1 GCU question n answers graded A+ 2024/2025

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MKT 315 Midterm 1 GCUWhat is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - correct answer Marketing information system Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example...

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MKT 315- Ch. 8 questions with answers 2024/2025

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MKT 315- Ch. 8New-product Development - correct answer The development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts. Idea Generation - correct answer The systematic search for new-product ideas. Crowdsou...

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Mkt 315 exam 1 verified already passed 2024/2025

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Mkt 315 exam 1Behavioral Targeting - correct answer Displays ads at one website based on the user's previous surfing behavior Shoper Marketing - correct answer Marketing to consumers based on research of the entire process consumers go through when making a purchase Retail Research - corre...

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MKT-315 Topic 2 fully solved 2024/2025

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MKT-315 Topic 2 Perceptual map is a tool for visualizing: - correct answer Competitive landscape and spotting positioning opportunities Demographics, trends, buying habits, competition, and industry environments are the part of: - correct answer Marketing data which of the following is NOT ...

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GCU MKT-315 Final Exam correctly answered graded A+ 2024/2025

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GCU MKT-315 Final ExamWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to cust...

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MKT 315 Chapter 8 Distribution questions with answers 2024

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MKT 315 Chapter 8 DistributionWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions...

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MKT-315 Topic 2 with 100% correct answers 2024/2025 passed

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MKT-315 Topic 2Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above - correct answer All of the above What is market segmentation? - correct answer Dividing the entire market into groups of consum...

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MKT-315 Chapter 6 with 100% correct answers 2024/2025

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MKT-315 Chapter 6 Assurance - correct answer The customers' evaluation of the competence of the service provider. Customer Gap - correct answer The difference between customer expectations and customer perceptions. Customer Satisfaction - correct answer A form of measurement of service qu...

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MKT 315 - Quiz 1 & 2 with complete solutions 2024

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MKT 315 - Quiz 1 & 2Megan is excited about her upcoming high school prom. Although she has many dresses, she decides to go shopping for a new one. In this scenario, the dress is an example of a _____ in the basic consumption process. - correct answer Want PCPersonal Inc. sold more than 7 million...

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MKT-315 Quiz 3 questions and answers graded A+

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MKT-315 Quiz 3Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions - correct a...

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