Psychographic Study guides, Class notes & Summaries

Goal of Customer- Driven marketing strategy - to create VALUE for targeted customers Market Segmentation - Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make any other decisions as...

Attitude CORRECT ANSWER-A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation CORRECT ANSWER-The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to audience need or interest. Baseline data CORRECT ANSWER-Data collected before a project or program. This data will be compared to information collected during or after the program to assess program ef...

WGU D373 OA Marketing in the Digital Era; Questions and Answers 100% Correct Target customers Correct answer Customers based on a predefined geographic boundary Market segmentation Correct answer Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct answer Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lif...

Psychographic - ️️This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - ️️This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - ️️This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - ️️This market segmentation refe...

Psychographic - ️️This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - ️️This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - ️️This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - ️️This market segmentation refe...

MBA MFT Study Guide Latest Update Graded A+ major segmentation variables (4) (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market set of customers who are buying the company's product target market qualified available market the company decides to pursue available market set of consumers who have interest, income, and access to a particular offer potential market set of consumer with a sufficient level of interest in a market offer corporate...

Market Segmentation - correct answer The process of dividing consumers into groups with similar consumer characteristics and product needs. Market Segmentation - correct answer Allows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs and wants. Three Marketing Strategies - correct answer Undifferentiated (Mass Marketing), Differentiated (Product-Variety), Concentrated (Target) Undifferentiated (Mass Marketing) ...

Napa Wines is launching $500 per bottle wine. Napa Wines is not sure the market is big enough - concern is about A. Accessible B. Substantial C. Responsive D. Measurable - correct answer B. Substantial Segmenting markets on the basis of location is: A. Demographic B. Psychographic C. Geographic D. Family life cycle - correct answer C. Geographic Golf Digest targets golfers with golf-related items. This publication uses _____ variables to identify the target market. A. Psychogra...

Public Relations - Defined by Academics correct answers the planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two-way communication concerned with relations with numerous publics, that like consumers, affect organizational survival and growth the use of communication to manage the relationship between an organization and its stakeholders. PR - Defined by Practitioners correct answers The Public Relations Society of...

Four Major Steps in Designing a Customer-Driven Marketing Strategy correct answers *select customers to serve* 1. Segmentation 2. Targeting *decide on a value proposition* 3. Differentiation 4. Positioning Segmentation correct answers Dividing the total market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. Targeting correct answers Evaluating each market segment's attractiveness and selecti...