Exam (elaborations)
PRSA APR: Researching, Planning, Implementing and Evaluating questions with correct answers
- Course
- Institution
Attitude CORRECT ANSWER-A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation CORRECT ANSWER-The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to au...
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