Psychographic Study guides, Class notes & Summaries

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

BSM1501 Assignment 6 Semester 2 2023. 100% CORRECT questions, answers, workings and explanations. Question 1 Not yet answered Marked out of 1.00 Flag question Question text What must a small business manager be able to do? a. Plan, organise, lead and control various business functions. b. Start his/her own enterprise. c. Take calculated risks. d. Identify new products or opportunities. Question 2 Not yet answered Marked out of 1.00 Flag question Question text What is the main advantage of a for...

The Scion by Toyota has a hip look and feel-and an industrial-strength stereo-and is sold in chrome and black showrooms tucked inside Toyota dealerships. According to Toyota, to which of the following audiences is the Scion positioned? a. Wealthy baby boomers. b. African American Generation X members. c. Hispanic American millennials. d. Generation Y. e. The silent majority. - Answer-d. Generation Y A ________ consists of a group of customers who share a similar set of needs and wants. ...

major segmentation variables (4) - correct answer (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - correct answer set of customers who are buying the company's product target market - correct answer qualified available market the company decides to pursue available market - correct answer set of consumers who have interest, income, and access to a particular offer potential market - correct answer set of consumer with a sufficient level of ...

WGU D373 OA MARKETING IN THE DIGITAL ERA 2024 QUESTIONS WITH COMPLETE SOLUTIONS Target customers - CORRECT ANSWER Customers based on a predefined geographic boundary Market segmentation - CORRECT ANSWER Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - CORRECT ANSWER Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motiv...

MIE 201- 11, 12, 13 Questions and Answers Graded A+ Product, Price, Distribution/Place, and Promotion Marketing Mix The psychological factor that is defined as knowledge and positive or negative feelings a person has about something Attitude Demographic, Geographic, Psychographic, and Behavioristic are the basis for ______ Market segmentation Social factors that influence how, why, and when a customer may buy a product or service Social class, culture, and reference group Th...

MGT 6311 Digital Marketing Midterm Question and answers verified to pass MGT 6311 Digital Marketing Midterm Marketing - correct answer The creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services. Strategy - correct answer A set of ideas that outline how a product line or brand will achieve its objectives. Tactic - correct answer A specific actio...

major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANS>set of customers who are buying the company's product target market - ANS>qualified available market the company decides to pursue available market - ANS>set of consumers who have interest, income, and access to a particular offer potential market - ANS>set of consumer with a sufficient level of interest in a market offer corporate culture - AN...

MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) W...

An emergent tactic in marketing to help identify customers based on where they live and their customer profile (many times through loyalty program purchases) allows companies to target ads and promotions to its "best customers". Which of the following approaches does this align with? A. Geodemographic profiling B. Psychographic profiling C. Demographic profiling D. Lifestyle profiling - Answer-A During the environmental scanning process that an organization goes through to decide on ope...