Thetradedesk Study guides, Class notes & Summaries

A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions : D 2 | P a g e When budgets are large, you should focus on more granular targeting with your campaign. True False : False All data is created equal. Tru...

TheTradeDesk_ Campaign Success

TheTradeDesk_ Campaign Success With complete solution

TheTradeDesk_ Advertising Concepts With complete solution

TheTradeDesk_ Audience Activation With complete solution

TheTradeDesk_ Intro to Programmatic With complete solution

TheTradeDesk: Campaign Success Exam Questions With Verified Answers. Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False - answerTrue WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False - answerFalse As well as owned and operated features a...

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans False A data management platform (DMP) helps you evaluate audience data by: - Ans All apply Conducting lookalike modeling Forecasting available impressions Segmenting users

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False : False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users 2 All answers apply : D A DSP activates the data stored in a DMP. True False : True Cost per mille (CPM) measur...

A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 2 Day 14 As soon as there is enough data to inform decisions : D When budgets are large, you should focus on more granular targeting with your campaign. True False : False All data is created equa