Thetradedesk Study guides, Class notes & Summaries

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False - Answer-False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply - Answer-D A DSP activates the data stored in a DMP. True False - Answer-True Cost p...

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False : True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False : False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading technolog...

TheTradeDesk: Audience Activation Questions and Verified Answers | Passed | A+

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False - Ans True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False - Ans False

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False : False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply : D 2 | P a g e A DSP activates the data stored in a DMP. True False : True Cost per mill...

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - Ans True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - Ans A

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel : A It's important to have measurable conversions at all levels of the purchase funnel. True False : True 2 | P a g e Line item-based systems require you t...

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False - Ans True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False - Ans False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply - Ans D

A campaign's strategy depends on the sales cycle of the product being advertised. True False - Ans True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - Ans True