Package deal
TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
[Show more]TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
[Show more]A campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False 
: True 
Recency plays a more important role in retargeting strategies than with other campaign 
strategies. 
True 
False 
: True 
When should you start optimizing? 
Day 1 
Day 7 
2 
Day 14 
As soon as t...
Preview 2 out of 6 pages
Add to cartA campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False 
: True 
Recency plays a more important role in retargeting strategies than with other campaign 
strategies. 
True 
False 
: True 
When should you start optimizing? 
Day 1 
Day 7 
2 
Day 14 
As soon as t...
The industry needs to begin giving credit to all levels of the purchase funnel - not just the 
last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase f...
Preview 2 out of 7 pages
Add to cartThe industry needs to begin giving credit to all levels of the purchase funnel - not just the 
last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase f...
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
True 
False 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
True 
False 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
Co...
Preview 2 out of 7 pages
Add to cart"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
True 
False 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
True 
False 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
Co...
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
: All apply 
Conducting loo...
Preview 4 out of 31 pages
Add to cart"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
: All apply 
Conducting loo...
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller Examify. Stuvia facilitates payment to the seller.
No, you only buy these notes for $27.49. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
81531 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now