MKT 475
Strayer University
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MKT 475 Mkt 475 ch2 and 3 Quiz 2 question and answer grade A+.
- Exam (elaborations) • 8 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms using simpler and less costly ways to match the value 
requirements offered by the products of incumbent firms serving the 
market. 
Selected 
Answer: Disruptive 
innovation 
Correct 
Answer: Disruptive ...
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MKT 475 Mkt 475 ch1 question and answer grade A+.
- Exam (elaborations) • 4 pages • 2023
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Question 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing strategy process consists of 
brand, value-chain, pricing, and promotion and selling strategies designed 
and implemented to meet the value requirements of targeted buyers? 
Selected 
Answer: Market-dri...
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Mkt 475 ch 11 and 12 Quiz 7 Review Test Submission:Questions and Answers 100% Correct
- Exam (elaborations) • 11 pages • 2023
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Question 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is most effective for discount 
retailers. 
Correct 
Answer: 
is most effective for discount 
retailers. 
 Question 2 
3 out of 3 points 
_____ estimates value as the perceived quality buyers obtain per unit of price. 
Selected 
Answer: 
Customer value 
mapping 
Correct 
Answer: 
Customer value 
mapping 
 Question 3 
3 out of 3 points 
Which of the following is
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Mkt 475 ch 10 Quiz 6 Review Test Submission
- Exam (elaborations) • 5 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in one channel, then defect from 
that channel to make the purchase in another medium. This process is 
referred to as _____. 
Selected 
Answer: channel 
surfing 
Correct 
Answer: channel 
surfing 
 Q...
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Mkt 475 ch 8 and 9 Quiz 5 Review Test Submission
- Exam (elaborations) • 11 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is true of scanner-based tests? 
Selected 
Answer: 
It uses cable television and a computerized database to 
track new product. 
Correct 
Answer: 
It uses cable television and a computerized database to 
track new product. 
 Question 2 
3 out of 3 points 
Product _____ refers to when a new product attracts sales from an existing 
product. 
Selected 
Answer: 
cannibalizat 
ion 
Correct 
Answer: 
cannibalizat 
ion 
 Question 3 
3 out of 3...
And that's how you make extra money
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Mkt 475 ch 6 and 7 Quiz 2 >Strategic Marketing MKT 475 Test Quiz 4
- Exam (elaborations) • 9 pages • 2023
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Question 1 
3 out of 3 points 
A(n)_____ is a life product life cycle stage where the product-market is 
actually fading away instead of experiencing a temporary fall or cyclical 
changes. 
Selected 
Answer: declining productmarket 
Correct 
Answer: declining productmarket 
 Question 2 
3 out of 3 points 
The number of competitors in a(n) _____ market initially consists of the 
first market entrant and one or two other firms. 
Selected 
Answer: emergi 
ng 
Correct 
Answer: emergi 
ng 
 Que...
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Mkt 475 ch2 and 3 Quiz 2 >Strategic Marketing Mkt 475 Test Quiz 2 Questions and Answers 100% Correct
- Exam (elaborations) • 8 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms using simpler and less costly ways to match the value 
requirements offered by the products of incumbent firms serving the 
market. 
Selected 
Answer: Disruptive 
innovation 
Correct 
Answer: Disrupt...
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Mkt 475 ch1 Jan >CourseStrategic MarketingMKT475 Questions and Answers 100% Correct
- Exam (elaborations) • 4 pages • 2023
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Question 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing strategy process consists of 
brand, value-chain, pricing, and promotion and selling strategies designed 
and implemented to meet the value requirements of targeted buyers? 
Selected 
Answer: Market...
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
- Package deal • 10 items • 2023
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
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Mkt 475 ch1 Strategic Marketing MKT 475
- Exam (elaborations) • 4 pages • 2023
- Available in package deal
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- $9.49
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Question 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing strategy process consists of 
brand, value-chain, pricing, and promotion and selling strategies designed 
and implemented to meet the value requirements of targeted buyers? 
Selected 
Answer: Market-dri...
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