MKT 475
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MKT 475 quiz 9 Questions and Answers | Latest 2023/2024 (Graded A+)
- Exam (elaborations) • 4 pages • 2024
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Question 1 
3 out of 3 points 
_____ organizational design assigns departments, groups, or individuals, 
responsibility for specific activities, such as advertising and sales 
promotion, pricing, sales, marketing research, and marketing planning and 
services. 
Selected 
Answer: Function 
al 
Correct 
Answer: Function 
al 
 Question 2 
0 out of 3 points 
The _____ of marketing activities across multiple functions is more common 
in market-oriented businesses serving business customers, and op...
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MKT 475 Quiz 10 Questions and Answers | Latest 2023/2024 (Graded A+)
- Exam (elaborations) • 4 pages • 2024
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Strategic Marketing 
Test Quiz 
10 
Question 1 
3 out of 3 points 
Which of the following is a danger of using a marketing dashboard? 
Selected 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
Correct 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
 Question 2 
3 out of 3 points 
_____ is a formalized management control system that implements a given 
business unit strategy by means of activities across four areas: f...
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MKT 475 Mkt 475 chapter 14 Quiz 9 question and answer grade A+.
- Exam (elaborations) • 6 pages • 2023
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Review Test Submission: Quiz 9 
Course Strategic Marketing Mtk 475 
Test Quiz 9 Ch 14 Feb 2016 
Instructions This quiz consist of 15 multiple choice questions and covers the material 
in Chapter 14. Be sure you are in Chapter 14 when you take the quiz. 
 Question 1 
3 out of 3 points 
Which of the following is the first stage in aligning the organization with the market? 
Selected Answer: 
Improving alignment through informal lateral integration 
Correct Answer: 
Improving alignment through i...
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MKT 475 MKT 475 Quiz 10Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
- Exam (elaborations) • 4 pages • 2023
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- $8.49
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Strategic Marketing 
Test Quiz 
10 
Question 1 
3 out of 3 points 
Which of the following is a danger of using a marketing dashboard? 
Selected 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
Correct 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
 Question 2 
3 out of 3 points 
_____ is a formalized management control system that implements a given 
business unit strategy by means of activities across four areas: f...
-
MKT 475 quiz 9 Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
- Exam (elaborations) • 4 pages • 2023
-
- $7.99
- + learn more
Question 1 
3 out of 3 points 
_____ organizational design assigns departments, groups, or individuals, 
responsibility for specific activities, such as advertising and sales 
promotion, pricing, sales, marketing research, and marketing planning and 
services. 
Selected 
Answer: Function 
al 
Correct 
Answer: Function 
al 
 Question 2 
0 out of 3 points 
The _____ of marketing activities across multiple functions is more common 
in market-oriented businesses serving business customers, and op...
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MKT 475 Mkt 475 chapter 13 Quiz 8Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.
- Exam (elaborations) • 6 pages • 2023
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Review Test Submission: Quiz 8 
Course Strategic Marketing Mtk 475 
Test Quiz 8 Ch 13 Feb 2016 
Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 13. 
Be sure you are in Chapter 13 when you take the quiz. 
Results 
Displayed 
Submitted Answers, Correct Answers, Feedback 
 Question 1 
3 out of 3 points 
_____ selling provides assistance and support to value chain members rather than obtaining sales. 
Selected Answer: 
Trade 
Correct Answer: 
Trad...
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MKT 475 Mkt 475 ch 11 and 12 Quiz 7 Questions and Answers 100% Correct.
- Exam (elaborations) • 11 pages • 2023
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Review Test Submission: Quiz 7 
Course Strategic Marketing Mktg 475 
Test Quiz 7 ch 11 and 12 
Instruction 
s 
This quiz consist of 30 multiple choice questions. The first 15 
questions cover the material in Chapter 11. The second 15 questions 
cover the material in Chapter 12. Be sure you are in the correct 
Chapter when you take the quiz. 
Results 
Displayed 
Submitted Answers, Correct Answers, Feedback 
 Question 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is m...
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MKT 475 Mkt 475 chapter 10 Quiz 6 question and answer grade A+.
- Exam (elaborations) • 5 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in one channel, then defect from 
that channel to make the purchase in another medium. This process is 
referred to as _____. 
Selected 
Answer: channel 
surfing 
Correct 
Answer: channel 
surfing 
 Q...
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MKT 475 Mkt 475 chapter 8 and 9 Quiz 5 question and answer grade A+.
- Exam (elaborations) • 11 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is true of scanner-based tests? 
Selected 
Answer: 
It uses cable television and a computerized database to 
track new product. 
Correct 
Answer: 
It uses cable television and a computerized database to 
track new product. 
 Question 2 
3 out of 3 points 
Product _____ refers to when a new product attracts sales from an existing 
product. 
Selected 
Answer: 
cannibalizat 
ion 
Correct 
Answer: 
cannibalizat 
ion 
 Question 3 
3 out of 3...
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MKT 475 Mkt 475 ch 6 and 7 Quiz 2 question and answer grade A+.
- Exam (elaborations) • 9 pages • 2023
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Question 1 
3 out of 3 points 
A(n)_____ is a life product life cycle stage where the product-market is 
actually fading away instead of experiencing a temporary fall or cyclical 
changes. 
Selected 
Answer: declining productmarket 
Correct 
Answer: declining productmarket 
 Question 2 
3 out of 3 points 
The number of competitors in a(n) _____ market initially consists of the 
first market entrant and one or two other firms. 
Selected 
Answer: emergi 
ng 
Correct 
Answer: emergi 
ng 
 Que...
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