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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
[Show more]Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
[Show more]Question 1 
3 out of 3 points 
Which of the following is a danger of using a marketing dashboard? 
Selected 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
Correct 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
 Questi...
Preview 1 out of 4 pages
Add to cartQuestion 1 
3 out of 3 points 
Which of the following is a danger of using a marketing dashboard? 
Selected 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
Correct 
Answer: The dashboard contains metrics only relevant to assessing 
past performance. 
 Questi...
Question 1 
3 out of 3 points 
_____ organizational design assigns departments, groups, or individuals, 
responsibility for specific activities, such as advertising and sales 
promotion, pricing, sales, marketing research, and marketing planning and 
services. 
Selected 
Answer: Function 
al 
Correc...
Preview 1 out of 4 pages
Add to cartQuestion 1 
3 out of 3 points 
_____ organizational design assigns departments, groups, or individuals, 
responsibility for specific activities, such as advertising and sales 
promotion, pricing, sales, marketing research, and marketing planning and 
services. 
Selected 
Answer: Function 
al 
Correc...
Question 1 
3 out of 3 points 
Which of the following is the first stage in aligning the organization with the market? 
Selected Answer: 
Improving alignment through informal lateral integration 
Correct Answer: 
Improving alignment through informal lateral integration 
 Question 2 
3 out of 3 po...
Preview 2 out of 6 pages
Add to cartQuestion 1 
3 out of 3 points 
Which of the following is the first stage in aligning the organization with the market? 
Selected Answer: 
Improving alignment through informal lateral integration 
Correct Answer: 
Improving alignment through informal lateral integration 
 Question 2 
3 out of 3 po...
Question 1 
3 out of 3 points 
_____ selling provides assistance and support to value chain members rather than obtaining sales. 
Selected Answer: 
Trade 
Correct Answer: 
Trade 
 Question 2 
3 out of 3 points 
_____selling is a form of selling in which the salespeople work with the customers of ...
Preview 2 out of 6 pages
Add to cartQuestion 1 
3 out of 3 points 
_____ selling provides assistance and support to value chain members rather than obtaining sales. 
Selected Answer: 
Trade 
Correct Answer: 
Trade 
 Question 2 
3 out of 3 points 
_____selling is a form of selling in which the salespeople work with the customers of ...
Question 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is most effective for discount 
retailers. 
Correct 
Answer: 
is most effective for discount 
retailers. 
 Question 2 
3 out of 3 points 
_____ estimates value as the perceived quality buyers obtain per unit of pric...
Preview 2 out of 11 pages
Add to cartQuestion 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is most effective for discount 
retailers. 
Correct 
Answer: 
is most effective for discount 
retailers. 
 Question 2 
3 out of 3 points 
_____ estimates value as the perceived quality buyers obtain per unit of pric...
Question 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in ...
Preview 2 out of 5 pages
Add to cartQuestion 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in ...
Question 1 
3 out of 3 points 
Which of the following is true of scanner-based tests? 
Selected 
Answer: 
It uses cable television and a computerized database to 
track new product. 
Correct 
Answer: 
It uses cable television and a computerized database to 
track new product. 
 Question 2 
3 ...
Preview 2 out of 11 pages
Add to cart Question 1 
3 out of 3 points 
Which of the following is true of scanner-based tests? 
Selected 
Answer: 
It uses cable television and a computerized database to 
track new product. 
Correct 
Answer: 
It uses cable television and a computerized database to 
track new product. 
 Question 2 
3 ...
Question 1 
3 out of 3 points 
A(n)_____ is a life product life cycle stage where the product-market is 
actually fading away instead of experiencing a temporary fall or cyclical 
changes. 
Selected 
Answer: declining productmarket 
Correct 
Answer: declining productmarket 
 Question 2 
3 out...
Preview 2 out of 9 pages
Add to cart Question 1 
3 out of 3 points 
A(n)_____ is a life product life cycle stage where the product-market is 
actually fading away instead of experiencing a temporary fall or cyclical 
changes. 
Selected 
Answer: declining productmarket 
Correct 
Answer: declining productmarket 
 Question 2 
3 out...
Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms...
Preview 2 out of 8 pages
Add to cart Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms...
Question 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing st...
Preview 1 out of 4 pages
Add to cartQuestion 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing st...
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