TEST vBANK vFor vConsumer vBehaviour: vBuying,
vHaving,vand vBeing, vCanadian vEdition, v9th vEdition, v2024
vby vMichael vR. vSolomon, vVerified vChapters v1 v- v15,
vCompletev
Newest vVersion
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TestBanksStuvia
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vStudy vMaterial
TEST BANK For Consumer Behaviour:
v v v v
v Buying, Having, and Being, Canadian Edition,
v v v v v
v 9th Edition, 2024 by Michael R. Solomon
v v v v v v
v Chapters 1 - 15 v v v
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, Stuvia.com v- vThe vMarketplace vto vBuy vand vSell vyour
vStudy vMaterial
Consumer vBehaviour: vBuying, vHaving, vand vBeing, vCdn. v9e v(Solomon)
vChapter v1 v An vIntroduction vto vConsumer vBehaviour
1) In vstudying vconsumers vlike vGail, va vcollege vstudent, vmarketers voften vfind vit vuseful vto
vlearn vtheirvinterests vin vmusic vor vclothing, vhow vthey vspend vtheir vleisure vtime, vand veven
vtheir vattitudes vabout vsocial vissues, vto vbe vable vto vcategorize vconsumers vaccording vto
vtheir vlifestyles. vThis vsort vof vinformation vis vcalled:
A) core vvalues.
B) psychographics.
C) configurations.
D) physiognomies.
vANSWER: v B
Type: vMC Page vRef:
v2vSkill: v Application
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
2) Tina, va vsupervisor vof vdisplays vfor vSears vCanada, vknows vthat vattractive vdisplays vcan
vgeneratevadditional vsales vof vparticular v items. vFrom va vmarketer's vperspective, vthis vis:
A) a vpurchase vissue.
B) a vpost vpurchase vissue.
C) merchandising vcomplexity.
D) a vloss
vleader.
vANSWER: vA
Type: vMC Page vRef:
v3vSkill: v Application
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
3) John vis vthe vvice vpresident vof vmarketing vfor va vlocal vtour vguide vcompany. vHe vis
vconcerned vthatvhis vcustomers vare vnot vrecommending vhis vcompany vto vtheir vfriends. vFor
vJohn, vthis vproblem vis va:
A) purchase vissue.
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, Stuvia.com v- vThe vMarketplace vto vBuy vand vSell vyour
vStudy vMaterial
B) demographic vproblem.
C) prepurchase vissue.
D) post vpurchase
vissue.vANSWER: v D
Type: vMC Page vRef:
v3vSkill: v Application
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
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