TEST BANK For Consumer Behaviour: Buying, Having,
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and Being, Canadian Edition, 9th Edition, 2024 by Michael
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R. Solomon, Verified Chapters 1 - 15, Complete Newest
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Version iy
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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iy Chapter 1 iy i y An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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iy interests in music or clothing, how they spend their leisure time, and even their attitudes about
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iy social issues, to be able to categorize consumers according to their lifestyles. This sort of
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iy information is called: iy iy
A) core values. iy
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC iy Page Ref: 2 iy iy
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Objective: L1-01 Consumer behaviour is a process. i y iy iy iy iy iy
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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iy additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. iy
D) a loss leader.
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iy ANSWER: A i y
Type: MC iy Page Ref: 3 iy iy
iy Skill: Application i y
Objective: L1-01 Consumer behaviour is a process. i y iy iy iy iy iy
3) John is the vice president of marketing for a local tour guide company. He is concerned that
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iy his customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. iy
,B) demographic problem. iy
C) prepurchase issue. iy
D) post purchase issue.
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ANSWER: D
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Type: MC
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Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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,
