TEST dBANK dFor dConsumer dBehaviour: dBuying, dHaving,
dand dBeing, dCanadian dEdition, d9th dEdition, d2024 dby
dMichael dR. dSolomon, dVerified dChapters d1 d- d15,
dComplete dNewest dVersion
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dStudy dMaterial
TEST BANK For Consumer Behaviour:
d d d d d
d Buying, Having, and Being, Canadian Edition,
d d d d d
9th Edition, 2024 by Michael R. Solomon
dd d d d d d d d
d Chapters 1 - 15 d d d
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dStudy dMaterial
Consumer dBehaviour: dBuying, dHaving, dand dBeing, dCdn. d9e d(Solomon)
dChapter d1 d An dIntroduction dto dConsumer dBehaviour
1) In dstudying dconsumers dlike dGail, da dcollege dstudent, dmarketers doften dfind dit duseful dto
dlearn dtheir dinterests din dmusic dor dclothing, dhow dthey dspend dtheir dleisure dtime, dand deven
dtheir dattitudes dabout dsocial dissues, dto dbe dable dto dcategorize dconsumers daccording dto dtheir
dlifestyles. dThis dsort dof dinformation dis dcalled:
A) core dvalues.
B) psychographics.
C) configurations.
D) physiognomies.
dANSWER: d B
Type: dMC Page dRef:
d2 dSkill: d Application
Objective: d L1-01 dConsumer dbehaviour dis da dprocess.
2) Tina, da dsupervisor dof ddisplays dfor dSears dCanada, dknows dthat dattractive ddisplays dcan
dgenerate dadditional dsales dof dparticular ditems. dFrom da dmarketer's dperspective, dthis dis:
A) a dpurchase dissue.
B) a dpost dpurchase dissue.
C) merchandising dcomplexity.
D) a dloss
dleader.
dANSWER: d A
Type: dMC Page dRef:
d3 dSkill: d Application
Objective: d L1-01 dConsumer dbehaviour dis da dprocess.
3) John dis dthe dvice dpresident dof dmarketing dfor da dlocal dtour dguide dcompany. dHe dis
dconcerned dthat dhis dcustomers dare dnot drecommending dhis dcompany dto dtheir dfriends. dFor
dJohn, dthis dproblem dis da:
A) purchase dissue.
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dStudy dMaterial
B) demographic dproblem.
C) prepurchase dissue.
D) post dpurchase
dissue. dANSWER: d D
Type: dMC Page dRef:
d3 dSkill: d Application
Objective: d L1-01 dConsumer dbehaviour dis da dprocess.
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