TEST BANK For Consumer z z z
Behaviour: Buying,
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Having, and Being,
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Canadian Edition, 9th
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Edition, 2024 by Michael R.
z z z z z
Solomon, Verified
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Chapters 1 - 15, Complete
z z z z z
Newest Version z z
, TEST BANK For Consumer Behaviour:
z z z z z
Buying, Having, and Being, Canadian Edition,
z z z z z z z
9th Edition, 2024 by Michael R. Solomon
z z z z z z z z
Chapters 1 - 15
z z z z
,Consumer zBehaviour: zBuying, zHaving, zand zBeing, zCdn. z9e z(Solomon)
zChapter z1 z An zIntroduction zto zConsumer zBehaviour
1) In zstudying zconsumers zlike zGail, za zcollege zstudent, zmarketers zoften zfind zit zuseful zto
zlearn ztheir zinterests zin zmusic zor zclothing, zhow zthey zspend ztheir zleisure ztime, zand zeven
ztheir zattitudes zabout zsocial zissues, zto zbe zable zto zcategorize zconsumers zaccording zto ztheir
zlifestyles. zThis zsort zof zinformation zis zcalled:
A) core zvalues.
B) psychographics.
C) configurations.
D) physiognomies.
zANSWER: z B
Type: zMC Page zRef:
z2 zSkill: z Application
Objective: z L1-01 zConsumer zbehaviour zis za zprocess.
2) Tina, za zsupervisor zof zdisplays zfor zSears zCanada, zknows zthat zattractive zdisplays zcan
zgenerate zadditional zsales zof zparticular zitems. zFrom za zmarketer's zperspective, zthis zis:
A) a zpurchase zissue.
B) a zpost zpurchase zissue.
C) merchandising zcomplexity.
D) a zloss
zleader.
zANSWER: z A
Type: zMC Page zRef:
z3 zSkill: z Application
Objective: z L1-01 zConsumer zbehaviour zis za zprocess.
3) John zis zthe zvice zpresident zof zmarketing zfor za zlocal ztour zguide zcompany. zHe zis
zconcerned zthat zhis zcustomers zare znot zrecommending zhis zcompany zto ztheir zfriends. zFor
zJohn, zthis zproblem zis za:
A) purchase zissue.
, B) demographic zproblem.
C) prepurchase zissue.
D) post zpurchase
zissue. zANSWER: z D
Type: zMC Page zRef:
z3 zSkill: z Application
Objective: z L1-01 zConsumer zbehaviour zis za zprocess.
