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Media Law and Ethics Exam #1 and answers
Media Law and Ethics Exam #1 and 
answers 
jurisdictionthe power of a court to hear and decide a case 
 
Anna texts to Gerharch: "In my opinion Josefina is a liar, she perjured herself in court 
last week" is this libelous?no, it is opinion and she herself lied under oath 
 
is this protected speech? burning a draft cardprotected 
 
protected speech? burning an American flagprotected 
 
protected speech? advocating the overthrow of the U.S. Government without any 
immediate thr...
- Exam (elaborations)
- • 3 pages •
Media Law and Ethics Exam #1 and 
answers 
jurisdictionthe power of a court to hear and decide a case 
 
Anna texts to Gerharch: "In my opinion Josefina is a liar, she perjured herself in court 
last week" is this libelous?no, it is opinion and she herself lied under oath 
 
is this protected speech? burning a draft cardprotected 
 
protected speech? burning an American flagprotected 
 
protected speech? advocating the overthrow of the U.S. Government without any 
immediate thr...
MBA - 706 Darrat (Exam 1) answers
MBA - 706 Darrat (Exam 1) answers 
Marketingidentifying and meeting human and social needs in a way that 
harmonizes with the goals of the organization 
 
Marketing Managementthe art and science of choosing target markets and 
getting, keeping, and growing customers through creating, delivering, and 
communicating superior customer value 
 
GoodsPhysical goods constitute the bulk of most countries' production and 
marketing efforts 
 
ServicesAs economies advance, a growing proport...
- Exam (elaborations)
- • 10 pages •
MBA - 706 Darrat (Exam 1) answers 
Marketingidentifying and meeting human and social needs in a way that 
harmonizes with the goals of the organization 
 
Marketing Managementthe art and science of choosing target markets and 
getting, keeping, and growing customers through creating, delivering, and 
communicating superior customer value 
 
GoodsPhysical goods constitute the bulk of most countries' production and 
marketing efforts 
 
ServicesAs economies advance, a growing proport...
MBA 706 - Exam 3 and answers
MBA 706 - Exam 3 and answers 
 Market SegmentationThe process of dividing consumers into groups with similar 
consumer characteristics and product needs. 
 
Market SegmentationAllows managers to break the market into small 
manageable groups, so that firms can tailor their offerings to satisfy different needs 
and wants. 
 
Three Marketing StrategiesUndifferentiated (Mass Marketing), Differentiated 
(Product-Variety), Concentrated (Target) 
 
Undifferentiated (Mass Marketing)Firms sel...
- Package deal
- Exam (elaborations)
- • 9 pages •
MBA 706 - Exam 3 and answers 
 Market SegmentationThe process of dividing consumers into groups with similar 
consumer characteristics and product needs. 
 
Market SegmentationAllows managers to break the market into small 
manageable groups, so that firms can tailor their offerings to satisfy different needs 
and wants. 
 
Three Marketing StrategiesUndifferentiated (Mass Marketing), Differentiated 
(Product-Variety), Concentrated (Target) 
 
Undifferentiated (Mass Marketing)Firms sel...
MBA 706 – Marketing answers
MBA 706 – Marketing answers 
 Relationship between strategy and changeo Change is an integral part of 
strategy and is the only certainty 
o Strategy aims to define core competencies, understand the external environment, 
and offer an integrative, consistent approach to decision making. 
o Any strategy is significantly influenced by environmental change and its success 
should not be measure in financial terms. 
 
Contribution of strategic marketing to businessstrategy is concerned wi...
- Package deal
- Exam (elaborations)
- • 7 pages •
MBA 706 – Marketing answers 
 Relationship between strategy and changeo Change is an integral part of 
strategy and is the only certainty 
o Strategy aims to define core competencies, understand the external environment, 
and offer an integrative, consistent approach to decision making. 
o Any strategy is significantly influenced by environmental change and its success 
should not be measure in financial terms. 
 
Contribution of strategic marketing to businessstrategy is concerned wi...
MBA 706 - Exam 1 Study Guide
MBA 706 - Exam 1 Study Guide 
 Consequences of mature industries where slowing innovation, extensive product 
assortment, excess supply, and frugal consumers forces margins to the 
floor.Commoditization 
 
What are some challenges and opportunities in today's economy?1. Power shift 
to customers 
2. Increase in product selection 
3. Audience and media fragmentation 
4. Changing value propositions 
5. Shift in demand patterns 
6. Privacy, security, and ethical concerns 
7. Unclear ...
- Package deal
- Exam (elaborations)
- • 7 pages •
MBA 706 - Exam 1 Study Guide 
 Consequences of mature industries where slowing innovation, extensive product 
assortment, excess supply, and frugal consumers forces margins to the 
floor.Commoditization 
 
What are some challenges and opportunities in today's economy?1. Power shift 
to customers 
2. Increase in product selection 
3. Audience and media fragmentation 
4. Changing value propositions 
5. Shift in demand patterns 
6. Privacy, security, and ethical concerns 
7. Unclear ...
MBA 706-M. Kim-Summer AP1 '23 questions and answers
MBA 706-M. Kim-Summer AP1 '23 
questions and answers 
 Segmentation & Target Marketing~consider markets as individuals, institutions, 
or group of ppl. have similar needs that can be met by specific offering 
~aim to identify specific customer needs & design marketing programs to satisfy 
needs 
~firms must comprehensively understand current & potential customers, motivations, 
behaviors, needs, wants 
~segmentation allows marketers to more precisely define and understand customer 
n...
- Package deal
- Exam (elaborations)
- • 23 pages •
MBA 706-M. Kim-Summer AP1 '23 
questions and answers 
 Segmentation & Target Marketing~consider markets as individuals, institutions, 
or group of ppl. have similar needs that can be met by specific offering 
~aim to identify specific customer needs & design marketing programs to satisfy 
needs 
~firms must comprehensively understand current & potential customers, motivations, 
behaviors, needs, wants 
~segmentation allows marketers to more precisely define and understand customer 
n...
MBA 706 test 2 answers
MBA 706 test 2 answers 
 Traditional Organizational Structurepyramid with the president at the top, man- 
agement in the middle, and frontline people and customers at the bottom 
 
Customer Perceived Value (CPV)the difference between the prospective 
customer's evaluation of all the benefits and all the costs of an offering and the 
perceived alternatives 
 
Total Customer Benefitthe perceived monetary value of the bundle of economic, 
functional, and psychological benefits customers...
- Package deal
- Exam (elaborations)
- • 8 pages •
MBA 706 test 2 answers 
 Traditional Organizational Structurepyramid with the president at the top, man- 
agement in the middle, and frontline people and customers at the bottom 
 
Customer Perceived Value (CPV)the difference between the prospective 
customer's evaluation of all the benefits and all the costs of an offering and the 
perceived alternatives 
 
Total Customer Benefitthe perceived monetary value of the bundle of economic, 
functional, and psychological benefits customers...
MBA 706 Koksal Test 2 answers
MBA 706 Koksal Test 2 answers 
 Market SegmentationUsually one product/marketing approach does not appeal 
to all customers 
 
Market SegmentationMarket needs to be strategically divided into groups 
consisting of consumers with similar wants and needs. 
 
Market SegmentationProcess of dividing consumers into groups with similar 
wants and needs. 
 
Undifferentiated marketingInstead of segmentation, company targets all 
consumers with a single offering. 
 
Differentiated marketingCo...
- Package deal
- Exam (elaborations)
- • 9 pages •
MBA 706 Koksal Test 2 answers 
 Market SegmentationUsually one product/marketing approach does not appeal 
to all customers 
 
Market SegmentationMarket needs to be strategically divided into groups 
consisting of consumers with similar wants and needs. 
 
Market SegmentationProcess of dividing consumers into groups with similar 
wants and needs. 
 
Undifferentiated marketingInstead of segmentation, company targets all 
consumers with a single offering. 
 
Differentiated marketingCo...
MBA 706 Exam Study Guide 2 answers
MBA 706 Exam Study Guide 
Saleh answers 
 What is the definition of a mission?Unique purpose that distinguishes the 
organization from other companies and defines the boundaries of its operations 
 
What does a mission do?Proclamation of organizations primary objective that 
encapsulates its core values 
 
What should a mission do?Characterize the organization's principles and 
priorities and define the broad product, market, and technologies that are core to the 
business. 
 
A Mi...
- Package deal
- Exam (elaborations)
- • 9 pages •
MBA 706 Exam Study Guide 
Saleh answers 
 What is the definition of a mission?Unique purpose that distinguishes the 
organization from other companies and defines the boundaries of its operations 
 
What does a mission do?Proclamation of organizations primary objective that 
encapsulates its core values 
 
What should a mission do?Characterize the organization's principles and 
priorities and define the broad product, market, and technologies that are core to the 
business. 
 
A Mi...
MBA 706 Exam 2 answers
MBA 706 Exam 2 answers 
 MissionA proclamation of the organization's primary objective that encapsulates 
its core values 
 
Influences on an organization's missionCorporate Governance 
Stakeholders 
Business Ethics 
Cultural Context 
 
broad mission statementCommon and not restraining 
 
Narrow mission statementIs restraining and focuses too much on one thing 
 
Characteristics of successful mission statementsCredibility 
Uniqueness 
Specific Capabilities 
Aspirational ...
- Package deal
- Exam (elaborations)
- • 5 pages •
MBA 706 Exam 2 answers 
 MissionA proclamation of the organization's primary objective that encapsulates 
its core values 
 
Influences on an organization's missionCorporate Governance 
Stakeholders 
Business Ethics 
Cultural Context 
 
broad mission statementCommon and not restraining 
 
Narrow mission statementIs restraining and focuses too much on one thing 
 
Characteristics of successful mission statementsCredibility 
Uniqueness 
Specific Capabilities 
Aspirational ...