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Media Law and Ethics Exam #1 and answers jurisdictionthe power of a court to hear and decide a case Anna texts to Gerharch: "In my opinion Josefina is a liar, she perjured herself in court last week" is this libelous?no, it is opinion and she herself lied under oath is this protected speech? burning a draft cardprotected protected speech? burning an American flagprotected protected speech? advocating the overthrow of the U.S. Government without any immediate thr...

MBA - 706 Darrat (Exam 1) answers Marketingidentifying and meeting human and social needs in a way that harmonizes with the goals of the organization Marketing Managementthe art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value GoodsPhysical goods constitute the bulk of most countries' production and marketing efforts ServicesAs economies advance, a growing proport...

MBA 706 - Exam 3 and answers Market SegmentationThe process of dividing consumers into groups with similar consumer characteristics and product needs. Market SegmentationAllows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs and wants. Three Marketing StrategiesUndifferentiated (Mass Marketing), Differentiated (Product-Variety), Concentrated (Target) Undifferentiated (Mass Marketing)Firms sel...

MBA 706 – Marketing answers Relationship between strategy and changeo Change is an integral part of strategy and is the only certainty o Strategy aims to define core competencies, understand the external environment, and offer an integrative, consistent approach to decision making. o Any strategy is significantly influenced by environmental change and its success should not be measure in financial terms. Contribution of strategic marketing to businessstrategy is concerned wi...

MBA 706 - Exam 1 Study Guide Consequences of mature industries where slowing innovation, extensive product assortment, excess supply, and frugal consumers forces margins to the floor.Commoditization What are some challenges and opportunities in today's economy?1. Power shift to customers 2. Increase in product selection 3. Audience and media fragmentation 4. Changing value propositions 5. Shift in demand patterns 6. Privacy, security, and ethical concerns 7. Unclear ...

MBA 706-M. Kim-Summer AP1 '23 questions and answers Segmentation & Target Marketing~consider markets as individuals, institutions, or group of ppl. have similar needs that can be met by specific offering ~aim to identify specific customer needs & design marketing programs to satisfy needs ~firms must comprehensively understand current & potential customers, motivations, behaviors, needs, wants ~segmentation allows marketers to more precisely define and understand customer n...

MBA 706 test 2 answers Traditional Organizational Structurepyramid with the president at the top, man- agement in the middle, and frontline people and customers at the bottom Customer Perceived Value (CPV)the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives Total Customer Benefitthe perceived monetary value of the bundle of economic, functional, and psychological benefits customers...

MBA 706 Koksal Test 2 answers Market SegmentationUsually one product/marketing approach does not appeal to all customers Market SegmentationMarket needs to be strategically divided into groups consisting of consumers with similar wants and needs. Market SegmentationProcess of dividing consumers into groups with similar wants and needs. Undifferentiated marketingInstead of segmentation, company targets all consumers with a single offering. Differentiated marketingCo...

MBA 706 Exam Study Guide Saleh answers What is the definition of a mission?Unique purpose that distinguishes the organization from other companies and defines the boundaries of its operations What does a mission do?Proclamation of organizations primary objective that encapsulates its core values What should a mission do?Characterize the organization's principles and priorities and define the broad product, market, and technologies that are core to the business. A Mi...

MBA 706 Exam 2 answers MissionA proclamation of the organization's primary objective that encapsulates its core values Influences on an organization's missionCorporate Governance Stakeholders Business Ethics Cultural Context broad mission statementCommon and not restraining Narrow mission statementIs restraining and focuses too much on one thing Characteristics of successful mission statementsCredibility Uniqueness Specific Capabilities Aspirational ...