Psychology of advertising - Study guides, Class notes & Summaries

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Extensive summary of all lectures (english)

Lectures of Psychology of Advertising lectures

Maryland (MD) Psychology Jurisprudence Exam Activities and services - Answer-Psych services required for training Board - Answer-State board of examiner of psychology Number of hours required for licensure - Answer-3250 hours, across 2 years supervised experience (75% by a psychologist, 2 hours for every 20 hours of experience plus other learning activities) Requirement to pass the MD exam - Answer-75% Requirement to pass the EPPI exam - Answer-70% (scaled score 500) recently or 73% befor...

Psychology of Advertising Exam Questions With Verified Answers Advertising - answerany form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea paid placed consumer-based goal oriented long term focused proactive, not reactive integrated into the organization research & feedback can inform strategy channels needs & reshapes them into wants facilitates competition between companies way to co...

Board of Psychology Members - ANSWER-Seven people appointed by governor and confirmed by the Senate. Five members must be psychologists licensed in Florida who are in good standing. Two members must be citizens of the state who are not and have never been psychologists. No connection to psychology. One member must be 60+ y/o. Appointed for four years and shall serve until their successors are appointed. Licensure Requirements - ANSWER-1) Doctoral-level psychological education or the equivalen...

Psychology of Advertising Exam Questions With Verified Answers Advertising - answerany form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea paid placed consumer-based goal oriented long term focused proactive, not reactive integrated into the organization research & feedback can inform strategy channels needs & reshapes them into wants facilitates competition between companies way to co...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...