This package deal consists of a comprehensive summary of all the lectures of Psychology of Advertising and a practice exam consisting of 46 multiple choice questions (answers below) that I made myself based on the lectures and literature. Hand in hand, they are a good way to test your preparation f...
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A full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.
Preview 2 out of 17 pages
Add to cartA full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.
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This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
Preview 1 out of 13 pages
Add to cartThis is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
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