Mktg final exam - Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

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MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE

MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE

Hootsuite Social Marketing Certification, MKTG FINAL Exam Questions And Answers 100% Pass...

Social Media Marketing Final Exam|64 Q’s and A’s (Jennifer Golden Social Media Marketing Final Exam ACU MKTG 340)

MKTG FINAL EXAM NEWEST EXAM QUESTIONS AND CORRECT DETAILED ANSWERS(VERIFIED ANSWERS)|| GRADED A+ A motive is an inner state that directs a person to create: a. equilibrium between the actual and desired states. b. excitement in attaining the need satisfaction. c. equity between the cost and benefits of the need satisfaction. d. a sense of cognitive dissonance in the process of need satisfaction. - ANSWER- A In a marketing context, the immediate or expected change in consumer behavior th...

MKTG Final Exam Questions & Answers 2023/2024 What is the definition of marketing?: - ANSWER-marketing analyzes the needs of people. What is meant by the marketing concept - ANSWER-the idea that an organization should aim all its effort at satisfying its customers - at a profit. Described by a three circle model: - Total company effort - Customer Satisfaction - Profit (or another measure of long term success) as an objective What is the micro-macro dilemma - ANSWER-What is good f...

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...