Social Media Marketing Final Exam|64 Q’s
and A’s (Jennifer Golden Social Media
Marketing Final Exam ACU MKTG 340)
social media - - a form of electronic communication through which users
create online communities to share information, ideas, personal messages,
and other content such as videos
- social media marketing - - the use of social media by marketers to
increase brand awareness, identify key audiences, generate leads, and build
meaningful relationships with customers
- What matters to a social media marketer - - -Increased exposure of brand
-Increased traffic
-Brand loyalty
-Customer & market insights
-lead generation
-improved sales & time management
- What are the five pillars of social media? - - 1. Strategy
2. Planning & Publishing
3. Listening & Engagement
4. Analytics & Reporting
5. Advertising
- What is the social media skills gap and why does it exist? - - A gap of
social media skills that millennials grew up with. Just because somebody
grows up as a social media native does not mean he or she is equipped to
run a company's social media marketing strategy.
The way businesses use social media has changed over time. Traditional
marketing has now moved to social media, from advertising to customer
service, selling products, and even hiring employees.
- Three types of media and social media examples of each. - - Paid-
marketing efforts that are paid for ex- TV ads
Owned- includes all channels of media that the company owns ex- company
website
Earned- what the public shares digitally and verbally about a brand. ex-
TikTok of a user showing a product for no money
- What is a personal brand? - - A unique set of professional skills and
attributes that others associate with you
, - How do you audit your personal brand online? - - google yourself and
check each social media platform to make sure your content is professional
- Steps in SMM Strategy - - 1. Identify a target market & create personas
2. Social media audit
3. Establish goals, objectives, & metrics
4. Determine resources, roles, & responsibilities
5. Establish a tone of voice
6. Select a platform
7. Create & Optimize social media networks
- Why is SMM Strategy important? - - To outline the tactics of how a
company will incorporate social media into its business & it is important to
have a plan before implementing tactics
- SWOT analysis - - a planning tool used to analyze an organization's
strengths, weaknesses, opportunities, and threats
- What are goals, objectives, and metrics - - Marketing objectives are
actionable goals that provide overall directions to a specific campaign. Think
of your marketing plan as a target that your team is looking to reach within a
particular timeframe. Also, it comes with a metric that serves as a symbolic
finish line.
- What is a social media content strategy? - - A social media distribution
strategy determines the network and frequency of posts and content types
that will be published on each network.
- What is a customer persona? - - It's a representation of a company's
target market based on data collected from existing and target customers
- What are the steps in the AIDA model? - - Attention, Interest, Desire,
Action
- What is the audience profile on Facebook? - - More women than males 18-
49 target market
- Why might it be important to have a Facebook business account as a
marketer. Know at least one hard fact - - Facebook is now the biggest social
network in the world with over 2.8 billion monthly active users
- How do you promote engagement on a Facebook post? - - Tap into Perfect
Post Times. ...
Focus on Fan-Centric Content. ...
Analyze Your Most Popular Posts. ...
Step Up Your Photo Game. ...
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