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MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
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MKTG FINAL EXAM LATEST REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|AGRADE
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MKTG FINAL EXAM LATEST 2024-2025 REALEXAM 200 QUESTIONS AND CORRECT
ANSWERS|AGRADE
Terms in this set (105)
After putting the words bots
"beach," "resort," and
"vacation" into his browser,
Antoine received an email
with a discounted price on
a beach resort vacation.
This was likely a function of
bots.
geotracking.
inbound marketing.
a sponsorship.
a paid search.
,All of the following are a local restaurant ran a series of 30-second ads on the
examples of a social media radio
campaign except
apple encouraged its
iPhone users to post their
pictures with the hashtag
"#shotOniPhone."
a travel company urged
travelers to post pictures of
their favorite trips on
Instagram.
a local restaurant ran a
series of 30-second ads on
the radio.
a new makeup company
used Facebook advertising
to create brand awareness.
a clothing brand launched a
search for the "Most
Fashionable Professional"
on LinkedIn.
All of the following are sales presentations
public relations tools
except
speeches.
annual reports.
sales presentations.
blogs.
brochures.
,All of the following sponsorship
examples are types of
invisible marketing
influences except
bots.
sponsorship.
geotracking.
cookies.
cookie synching.
_____ allow consumers to Rebates
recoup a specified amount
of money after making a
single purchase.
Allowances
Rebates
Coupons
Contests
Sweepstakes
Amazon.com provides this annual reports
forum for its organization as
a tool for sharing what it has
achieved over the past year
with its stakeholders.
speeches
annual reports
sales presentations
blogs
brochures
, A(n) _____ strategy involves integrated marketing communications
coordinating the various
promotion mix elements to
provide consumers with a
clear and consistent
message about a firm's
products.
integrated marketing
communications
marketing research
informative advertising
persuasive advertising
distribution management
As Sebastian approaches location-based advertising
Best Buy, a notification
advertising the store's sales
appears on his smartphone.
This is best described as
social media marketing.
marketing analytics.
artificial intelligence.
location-based advertising.
instantaneous feedback.
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