Mktg 4204 Study guides, Class notes & Summaries
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MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
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CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
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MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- + learn more
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a part of being a consumer. (a me...
-
MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- + learn more
CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
-
MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .
- Exam (elaborations) • 11 pages • 2023
-
- $8.49
- + learn more
CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
-
MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 9 pages • 2024
-
- $12.49
- + learn more
MKTG 4204 Consumer Behavior Final Exam notes 
What is Consumer Behavior 
Why is CB part of Marketing? 
How is Consumer Behavior studied 
Who uses knowledge about CB? 
Wheel of Consumer Analysis 
Affect 
Cognotion 
Behavior 
Environment 
Consumer Analysis Implications 
Market Segmentation 
5 Tasks in Market Segmentation 
Task 1: Analyze Consumer Product Relationships 
Task 2: Investigate Segmentation Basis 
Task 3: Develop Product Positioning 
Task 4: Segmentation Strategy 
Task 5: Design Marketi...
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