Exam (elaborations)
MKTG 4204 Consumer Behavior Final Exam notes
- Course
- MKTG 4204
- Institution
- Virginia Tech
CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification ...
[Show more]