MKTG 4204

Virginia Tech

Here are the best resources to pass MKTG 4204. Find MKTG 4204 study guides, notes, assignments, and much more.

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MKTG 4204 Consumer Behavior Final Exam notes
  • MKTG 4204 Consumer Behavior Final Exam notes

  • Exam (elaborations) • 11 pages • 2023
  • CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
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 MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .
  • MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .

  • Exam (elaborations) • 11 pages • 2023
  • CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
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  • $8.49
  • + learn more
MKTG 4204 Consumer Behavior Final Exam notes
  • MKTG 4204 Consumer Behavior Final Exam notes

  • Exam (elaborations) • 11 pages • 2023
  • CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
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MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam  study guide spring 2023
  • MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023

  • Exam (elaborations) • 11 pages • 2023
  • Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a part of being a consumer. (a me...
    (0)
  • $9.49
  • + learn more