Exam (elaborations)
MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023
- Course
- MKTG 4204
- Institution
- Virginia Tech
Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consu...
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