Mktg 352 exam - Study guides, Class notes & Summaries

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PRINCIPLES OF MARKETING RESEARCH MKTG 352 EXAM ( correctly solved) -USC
  • PRINCIPLES OF MARKETING RESEARCH MKTG 352 EXAM ( correctly solved) -USC

  • Exam (elaborations) • 5 pages • 2024
  • PRINCIPLES OF MARKETING RESEARCH MKTG 352 EXAM ( correctly solved) -USC
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MKTG 352 Principles of Marketing Research Exam 1 Updated with Verified Answers
  • MKTG 352 Principles of Marketing Research Exam 1 Updated with Verified Answers

  • Exam (elaborations) • 14 pages • 2024
  • Measuring service quality perceptions by gathering online consumer reviews on is - ANS: B) Secondary Data Modern Office Designs, Inc (MOD), manufactures a broad line of office equipment and supplies. Through its sales force, it sells its products to a variety of organizations. Despite heavy growth in industry sales, MOD's profits have declined during the past two years, much to the concern of MOD executives. What is the appropriate research type? - ANS: Exploratory Research Reason:...
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MKTG 352 Principles of Marketing Research Exam 3 Review with Verified Answers
  • MKTG 352 Principles of Marketing Research Exam 3 Review with Verified Answers

  • Exam (elaborations) • 16 pages • 2024
  • While filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) - ANS: transition phrase. On a survey, a student comes across a question that asks "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n) - ANS: double-barreled question. ________ are open-ended questions that enable respondents t...
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MKTG 352 Principles of Marketing Research Exam 2 with Correct Answers
  • MKTG 352 Principles of Marketing Research Exam 2 with Correct Answers

  • Exam (elaborations) • 12 pages • 2024
  • Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions Ambiguous questions Difficult to answer questions Difficult to understand questions Why do we sample? - ANS: Studying the entire population (census) might not be feasible • Time constraints • Money constraints How can sample be useful? - ANS: Sample represents information about the target population This information can allow us to make judgements about t...
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