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MKTG 352 Principles of Marketing Research Exam Review Updated with Verified Answers
Answered MKTG 352 Principles of Marketing Research Exam Review (Exam 1, 2, 3 and Final Exam)
[Show more]Answered MKTG 352 Principles of Marketing Research Exam Review (Exam 1, 2, 3 and Final Exam)
[Show more]Measuring service quality perceptions by gathering online consumer reviews on is - ANS: B) Secondary Data 
 
Modern Office Designs, Inc (MOD), manufactures a broad line of office equipment and supplies. Through its sales force, it sells its products to a variety of organizations. Despite heavy grow...
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Add to cartMeasuring service quality perceptions by gathering online consumer reviews on is - ANS: B) Secondary Data 
 
Modern Office Designs, Inc (MOD), manufactures a broad line of office equipment and supplies. Through its sales force, it sells its products to a variety of organizations. Despite heavy grow...
Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions 
Ambiguous questions 
Difficult to answer questions 
Difficult to understand questions 
 
Why do we sample? - ANS: Studying the entire population (census) might not be feasible 
...
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Add to cartCommon mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions 
Ambiguous questions 
Difficult to answer questions 
Difficult to understand questions 
 
Why do we sample? - ANS: Studying the entire population (census) might not be feasible 
...
While filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) - ANS: transition phrase. 
 
On a survey, a student comes across a question that asks "To what extent did ...
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Add to cartWhile filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) - ANS: transition phrase. 
 
On a survey, a student comes across a question that asks "To what extent did ...
what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) 
 
which levels of measurement represent qualitative data? - ANS: nominal and ordinal 
 
which levels of measurement represent quantitative data? - ANS: interval and ratio 
 
what central tendency measure is mos...
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Add to cartwhat are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) 
 
which levels of measurement represent qualitative data? - ANS: nominal and ordinal 
 
which levels of measurement represent quantitative data? - ANS: interval and ratio 
 
what central tendency measure is mos...
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