Exam (elaborations)
MKTG 352 Principles of Marketing Research Exam 2 with Correct Answers
- Course
- MKTG 352 (MKTG352)
- Institution
- University Of South Carolina
Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions Ambiguous questions Difficult to answer questions Difficult to understand questions Why do we sample? - ANS: Studying the entire population (census) might not be feasible ...
[Show more]