Mktg 352 - Study guides, Class notes & Summaries
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MKTG 352 Principles of Marketing Research Final Exam Review
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what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) 
 
which levels of measurement represent qualitative data? - ANS: nominal and ordinal 
 
which levels of measurement represent quantitative data? - ANS: interval and ratio 
 
what central tendency measure is most appropriate for nominal data? - ANS: mode 
 
what central tendency measure is most appropriate for ordinal data? - ANS: median 
- could calculate mode as well 
 
what central tendency measure is mos...
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MKTG 352 Principles of Marketing Research Exam 3 Review with Verified Answers
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While filling out a survey, a respondent comes across a statement that reads "This survey is almost complete. There are only a few questions left." This statement is an example of a(n) - ANS: transition phrase. 
 
On a survey, a student comes across a question that asks "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n) - ANS: double-barreled question. 
 
________ are open-ended questions that enable respondents t...
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MKTG 352 Principles of Marketing Research Exam 1 Updated with Verified Answers
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Measuring service quality perceptions by gathering online consumer reviews on is - ANS: B) Secondary Data 
 
Modern Office Designs, Inc (MOD), manufactures a broad line of office equipment and supplies. Through its sales force, it sells its products to a variety of organizations. Despite heavy growth in industry sales, MOD's profits have declined during the past two years, much to the concern of MOD executives. 
 
What is the appropriate research type? - ANS: Exploratory Research 
 
Reason:...
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MKTG 352 Principles of Marketing Research Exam 2 with Correct Answers
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Common mistakes people make while wording the questions/statements in questionnaires - ANS: Double barreled questions 
Ambiguous questions 
Difficult to answer questions 
Difficult to understand questions 
 
Why do we sample? - ANS: Studying the entire population (census) might not be feasible 
 
• Time constraints 
• Money constraints 
 
How can sample be useful? - ANS: Sample represents information about the target population 
 
This information can allow us to make judgements about t...
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MKTG 352 Principles of Marketing Research Exam Review Updated with Verified Answers
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Answered MKTG 352 Principles of Marketing Research Exam Review (Exam 1, 2, 3 and Final Exam)
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PRINCIPLES OF MARKETING RESEARCH MKTG 352 EXAM ( correctly solved) -USC
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PRINCIPLES OF MARKETING RESEARCH MKTG 352 EXAM ( correctly 
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MKTG 352 FINAL EXAMS WITH ACCURATE ANSWERS
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MKTG 352 FINAL EXAMS WITH ACCURATE ANSWERS
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