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MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100% 24. Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: a. marketing managers not to use promotions to help get orders from retailers. b. managers to use advertising to build brand equity. c. long-term increased sales of the companies. d. the use of price-oriented promotions to generate short-term sales. e. managers to use consumer-oriented sales p...

MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100% 24. Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: a. marketing managers not to use promotions to help get orders from retailers. b. managers to use advertising to build brand equity. c. long-term increased sales of the companies. d. the use of price-oriented promotions to generate short-term sales. e. managers to use consumer-oriented sales p...

What are the influences on consumer decision making? - Answer--Economic Needs -Psychological variables -Social influences -Culture and ethnicity -Purchase situation What are the economic needs that drive behavior? - Answer-1) Economy of purchase or use 2) Efficiency in operation or use 3) Dependability in use 4) Improvement in earnings 5) Convenience What psychological variables impact behavior? - Answer--Motivation -Perception -Learning -Attitude -Trust -Lifestyle What is discre...

Individuals and households that buy or acquire goods and services for personal consumption make up the ________. A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy 2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultur...

MKT300 EXAM 1 GUARANTEED A+ · What are 2 ways that marketing benefits society? ️o Marketing facilitates trade; marketing provides more choice · Procter & gamble (P&G) is a company that manufactures products like Crest and Charmin. When thinking about customers vs consumers, who are their customers ️o Retailers like walmart and target · Procter & gamble (P&G) is a company that manufactures products like Crest and Charmin. When thinking about customers vs consumers, who are thei...

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________. A) situational analysis B) business buying process C) business diversification D) business process automation E) lateral expansion Answer: B Skill: Concept Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets. Di...

) Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT ________. A) buyers are too numerous B) companies vary widely in their abilities to serve different market segments C) buyers are varied in their needs and buying practices D) companies need more information to offer the right products to the right customers E) buyers are widely scattered Answer: D Skill: Concept Objective: LO 7.1: D...

This is a comprehensive set of class notes from MKT300 with John Eaton.