MKT300 EXAM 1 GUARANTEED A+
· What are 2 ways that marketing benefits society? ️o Marketing facilitates trade; marketing provides
more choice
· Procter & gamble (P&G) is a company that manufactures products like Crest and Charmin. When
thinking about customers vs consumers, who are thei...
MKT300 EXAM 1 GUARANTEED A+
· What are 2 ways that marketing benefits society? ✔️o Marketing facilitates trade; marketing provides
more choice
· Procter & gamble (P&G) is a company that manufactures products like Crest and Charmin. When
thinking about customers vs consumers, who are their customers ✔️o Retailers like walmart and target
· Procter & gamble (P&G) is a company that manufactures products like Crest and Charmin. When
thinking about customers vs consumers, who are their consumers ✔️o Individuals
· What is the correct order for the timeline of how organizations historically approached marketing?
✔️o Production era, selling era, marketing era, value era
· Based on the definition of marketing, which of the following is not one of the four main activities, or
components, of marketing? ✔️o Exchanging value
o Communicating value
o Delivering value
o Creating value
· A company that prides itself on being socially responsible is most likely doing which of the following?
✔️o Seeking to improve the lot of others
· Which of these industries are influenced by global issues? ✔️o Pharmaceuticals
o Consumer packaged goods
o Oil
o Auto manufacturers
· Sam works for a large company and is in charge of working on the company's product and improving
features that better fit the consumer. Sam works with the engineering department often, which part of
the marketing department does sam most likely work in? ✔️o Product development
, · Which of the following would be part of the "hassle" in terms of the personal value equation? ✔️o
Searching of a new shirt on an online store
o Having to call customer service to complain about receiving the wrong product in the mail
o Reading reviews about a restaurant on yelp before going there to eat
o Doing research online about which car to buy
· According to the text, which of the following is a criticism of marketing? ✔️o Cost of marketing
· A complaint record should reflect the main reason an offering failed. Typically the failure can be
attributed to one (or more) gaps. Which of the following is NOT one of the gaps that contribute to
failures? ✔️o Customer gap
· Which of the following is NOT a characteristic used to qualify members of an influencer panel? ✔️o
Light user
· Which of the following is an example of illegal behavior? ✔️o Sending email marketing messages
randomly to potential customers
· ____ limit the amount and type of information a company can collect about a consumer and also
specify how that information can be used or shared, and apply to both internet marketing and other
forms of commerce ✔️o Privacy laws
· The ___ refers to the fact that members of a loyalty program are more likely to try related products
offered by the marketer ✔️o Spreader effect
· JCPenney created a community around their ambrielle lingerie line that is made up of influencers who
provide feedback about products to JCP, taking an active role in designing the company's offerings.
Another term for this type of community is an ___ ✔️o Influencer panel
· One result of social networking is ___ or the rapid spread of the company's message through the
community ✔️o Viral marketing
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