Mkt 315 chapter 5 - Study guides, Class notes & Summaries

MKT-315 chapter 5 questions and answers verified 2024

MKT-315 chapter 5products - correct answer The tangible or intangible items of value consumers receive in purchase transactions. competitive advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. product mix - correct answer The combination of different offerings an organization provides. - Bakery: coffee, breakfast sandwiches, pastries, cakes, etc... - determined by target market of co...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):  Revenue  4 The point with the largest vertical distance between the total revenue and total costs represents the point at which:  Production is optimized and profit...

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...